SOA India 2009 | SOA and Web Business Platforms
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The document discusses the evolution of web business platforms from a read-only to a read-write model, emphasizing the importance of platforms in facilitating new business strategies and integration scenarios. It addresses the roles of stakeholders, platform adoption, and various engineering challenges in creating a cohesive environment that supports heterogeneous technology users through web APIs. Conclusively, it highlights the strong business rationale for adopting platform strategies while noting that engineering challenges can be managed through model-driven development.
![Concluding Remarks Evolution of the web – Web Business Platforms Strong business case to adopt platform strategy Platforms opening-up through web APIs web APIs = webservices Engineering Challenges; can be addressed using MDA Thanks! Any questions? Mail to: [email_address]](https://image.slidesharecdn.com/soaandthewebbusinessplatforms-091014232709-phpapp01/85/SOA-India-2009-SOA-and-Web-Business-Platforms-17-320.jpg)
SOA India 2009 | SOA and Web Business Platforms
- 1. SOA and the Web Business Platforms Harsh Jegadeesan, Ph.D.
- 2. Context Evolution of the Web Read-only Web to Read-write web Emergence of Web Business Platforms
- 3. Platform Usage Scenario | Website Traditional Scenario
- 4. Platform Usage Scenario | Mashups + + -Informational - Lightweight
- 5. Platform Usage Scenario | Composites -Transactional - Heavyweight
- 6. Platform Usage Scenario | Integration Scenario 2: Auctioning Excess Inventory Scenario 1: Selling on eBay Scenario 3: Integrating Synergistic Applications ERP HCM Integration of cloud apps with on-premise apps
- 7. Platform Usage Scenario | Access Channels Content Syndication Productivity Environments
- 8. Emerging Business Models Monetizing APIs Revenue Share from Transactions (Paypal, eBay) Sell advertisements Affiliates & Partners Revenue from traffic generation Advertising Subscriptions For Platform Providers For Platform Users
- 9. Web Business Platforms | Stakeholders Developers Aggregators Marketplaces End-Users Web Business Platform Platform Providers Entrepreneurs
- 10. The Platform Strategy Opening-up of the platform using web APIs (~WinAPIs) Platform Adoption and creation of an ecosystem around the platform Address needs of heterogeneous platform users Support for different technology platforms
- 11. The Case for Platform Strategy Expand footprint of platform Drive traffic Innovation / Feature Development Support new Business Models Content Acquisition (User-Generated Content) Co-Branding
- 12. web API Requirements Support for heterogenous technlogy platforms Support for open-standards Architecture homogenity and conceptual coherance Must follow underlying domain semantics Easy to learn Web APIs = Webservices SOAP, XML, HTTP, PoX, WS-* SOA, REST
- 13. Engineering Challenges | Granularity API Granularity Fine-Granular APIs Nouns. E.g. Orders, Customers Used by Mashups Coarse-Granular APIs Verbs. E.g.ATP Check Used for integration, by composites
- 14. Engineering Challenges | Technology Choices Source: The SOA with reach: Web-Oriented Architecture, Dion Hinchcliffe Technology choices must be made based on application requirements
- 15. Engineering Challenges | Evolving Standards Challenge: Catering to heterogeneous platform users SOAP vs. REST WS-* XML / JSON OASIS / W3C Evolving Standards Problem Model -Driven development (MDD) can help safeguard investments
- 16. Engineering Challenges | Consumption SDKs Catering to heterogenous service consumers Transport Protocols Data Standards Maintaining and Evolving language-specific Software Development Kits (SDKs) Consumption SDKs can be created from conceptual models built using MDD
- 17. Concluding Remarks Evolution of the web – Web Business Platforms Strong business case to adopt platform strategy Platforms opening-up through web APIs web APIs = webservices Engineering Challenges; can be addressed using MDA Thanks! Any questions? Mail to: [email_address]