IBM XSP Program
- 1. XSP Prime Program Value Proposition Keith Thake XSP Prime Program Manager EMEA
- 2. IBM’s strategy is to be an ENABLER for our ASP partners - in other words IBM will NOT be THE ASP. Hence partners wishing to work with IBM can leverage our broad customer base and the IBM brand, as well as our experience in service delivery, to help them become successful in the ASP Market. IBM has a very broad range of ASP programmes to offer our partners, including several free ASP workshops. In addition we offer a free service called IBM XSP Prime programme for enabling ISV Applications. IBM ASP Strategy
- 3. A component offering within the IBM PartnerWorld for Developers framework Provides linkage to: IBM Global Services’ Hosting and Co-location services Hosting Advantage Program The “value-net” of strategic partners Requires the ISV to sign a revenue commitment contract before entering the program XSP Prime is IBM’s premier program for providing solution developers with the education and applica- tion enablement assistance to successfully enter the ASP marketplace. What Is XSP Prime?
- 4. XSP Prime Connects ISVs to Hosters
- 6. Co-location ASP Hosting Web Hosting 144 centers worldwide Customers assume full admin. responsibility 24 x 7 network and facilities monitoring/problem notification Quick and easy entry Designed to host bus. apps. 2-tier contracts Wholesale, co-marketing or retail partnerships possible Customization & setup for each end user Specific sites devoted to ASP hosting only Designed to deliver content on web e-Commerce app. with un-predictable volumes Contract & billing with one customer Customization once at app. Development Located in Universal Server Farms IGS Hosting Offerings Cost - Complexity - Infrastructure Size
- 8. IGS ASP Hosting Offering
- 10. Help ISV’s anticipate business and technical impacts of ASP mode Provide portfolio of program options Global ASP Solution Centers Choice of technology tracks Multiple HW platforms (UNIX, NT, AS/400) Assess technical readiness of application for ASP deployment Validate capability and scalability of application Provide go-to-market assistance for business partners Foster open software standards and best practices XSP Prime Objectives
- 11. XSP Prime Solution Centers use well-defined methodologies, processes, technology and expertise Allows early detection and fixing of problems based on unbiased view of the application Eliminates “hit and miss” method of achieving optimal configuration at ASP production site Enables rapid deployment XSP Prime maximizes business value, minimizes risks and allows ISVs to deploy applications into an ASP environ-ment with confidence. XSP Prime Benefits
- 12. #1 - Educate 3 day ASP Business Strategy Workshop Advice on ASP deployment strategy White papers Tutorials.com Access to industry vertical expertise #5 - Launch e-Mark logo Demand generation for eligible ISV’s Entry into GSD Joint press releases XSP Prime Engagement assess application architecture engagement in ASP Prime Center to to enable application linkage to ASP hoster XSP Prime Process The Five Steps to Launch: #2 Assess #3 Enable #4 Host
- 13. Business Strategy Workshop Designed to help ISVs answer these questions: What are the potential opportunities or threats ASP represents to my organization? Do we have application assets that downstream customers or suppliers would value in a sub-scription model? What would my ASP value proposition be? How do I choose the right target markets? What should my ASP pricing and channel strategy be? Where do I need to make strategic partnerships?
- 14. Building the ASP Business Plan
- 16. Phase 0 Phase 1 Phase 2 Phase 3 Phase 4 Is app. ready? Bus.& tech. assess- ment Execute agreement Schedule engagement Configure system ISV visits Center Install application Functional test Build client test suite Educate on billing, user mgmt, SLAs, provisioning, se- curity Select landing pad Multi-user capability testing Develop benchmark Scalability & load testing Performance analysis and app. tuning Network tuning, WAN testing (CHAI Lab) XSP Prime Enablement Phases Typical Engagement = 3 to 5 weeks Refer to SPC for web enablement or other IBM programs
- 17. Phase 1- Objectives and Activities Install base hardware and software ASP Prime Install application software ISV (on site) Install demo to test functionality ISV (on site) Run the demo ISV (on site) Transfer of knowledge on Application installation ISV/ASP Prime Develop Installation guide ASP Prime Determine that the application installs and functions appropriately on the offering hardware and operating environment
- 18. Quality of Service Billing & Provisioning Security Systems Mgmt. Hi Availability IBM has the products and expertise to help you architect for ASP success IBM Products: Tivoli LHMS Websphere DB2 Netfinity Cluster Proven IBM Knowledge: Firewall, VPNs, security devices Billing/provisioning partnerships Portal, AppWired Clustering Load balancing Best practices Phase 2 - Hosting Education
- 19. Develop end user scenarios ISV/ASP Prime Develop typical mix of users ISV/ASP Prime Define performance metrics ISV/ASP Prime Agree on response time criteria ISV/ASP Prime Develop benchmark ASP Prime Develop load generation ASP Prime capability Phase 3 - Objectives and Activities Develop and test the multi-user test capability of the ISV software under a representative load
- 20. Run multi-user test XSP Prime Identify and relieve bottlenecks XSP Prime as load is increased Determine the optimal configuration XSP Prime that supports maximum throughput under acceptable response time support on ISV software Phase 4 - Objectives and Activities Measure the maximum level of application software scalability under a representative end-user load
- 21. “ Knee of the Curve”
- 22. Program Deliverables ISV Readiness and Performance Report Summary of performance results Performance evaluation methods and metrics Performance Results: Throughput Response time Maximum users supported Resource utilization - CPU, Memory, disk I/O, Local area network I/O Summary Statement of readiness - ISV software is capable of running multi-users at measured maximum level of performance Types of bottlenecks identified and relieved Performance sensitivities to resources - CPU, Memory and I/O Suggestions for future architectural changes and improvements Complete installation guide for use by selected hoster
- 23. IBM’s e-Mark Logo and ASP Enabled TM: Sign of quality and value Your “Goodhousekeeping Seal of Approval” Applied to your applica-tion’s entry in the Global Software Directory Can be used on your e-business website Program Deliverables
- 24. Cisco AIP Model Optional Engagement Cisco AIP Model Partnership with IBM to test how applications perform under various network configurations eliminate network architecture bottlenecks take advantage of Cisco Powered Network features Lab Technologies and Equipment: Backend features: Cisco Cache Engine, Local Director, etc. Backbone feature: Routers, Switches, Aggregators Point-of-Presence and Access features between ISP POP site and client End to end features implemented across entire network IBM servers and software
- 25. Next Steps Eligibility: Application must be web-enabled, production ready Membership in PartnerWorld for Developers Willing to deploy using IBM products or services Willing to select IBM hosting partners, IGS or self host on IBM Next Steps: Technical and Business Assessment Finalize XSP Prime Agreement Select track and schedule visit
- 26. How to join PartnerWorld: www.develop.ibm.com/member/register/how2join How to join Service Providers for e-Business: www.ibm.com/software/partnerweb/na Select “Program Information” Select “Service Providers for e-Business Initiative” Select “Join the Initiative XSP Prime Website: www.developer.ibm.com/xspprime Also check www.ibm.com/solutions/isp XSP Prime Business Development Exec: David_Gray@UK.IBM.COM Tele 023 92563497 For Additional Information...