Evaluation q1 p1
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The document discusses the process of creating a music video product for a target audience of 13-25 year olds. To develop ideas, the author watched several professional and amateur music videos to understand common conventions. Notable conventions included having a storyline and using black and white footage. The author's video features a dancing busker in Manchester raising money. Black and white footage and lyrics displayed behind the performer were included to follow conventions. Filming at night meant relying on street lamps and building lights for lighting, giving the video a synthetic look once color was removed.
Evaluation q1 p1
- 2. Firstly to create an idea for my product I watched several video’s consisting of both the original Justice-D.A.N.C.E , professional video’s and other amateur A level video’s. From these video’s I learned that typical music videos always have one or more storyline throughout. I took note of this and came up with the storyline of a dancing busker who busks on the streets of Manchester to make money. I decided to create my moving image product to appeal to a target audience of 13- 25 years old. D.A.N.C.E - Justice A Level Video Jessie J – Domino (Montage)
- 3. In order to follow some of the conventions used in the original music video I took the idea of the black and white footage and used it in my own work. I also liked the way the lyrics had been written out behind the performer using green screen technology, an effect I saw in both amateur and professional videos and therefore decided to use. Original Original A Level Video Video Video My Video My My Video Video
- 4. As my filming took place at night, the lighting used was artificial, mainly coming from street lamps, building lights and car headlights. I feel this created a more synthetic look and worked well once the footage was changed to black and white as the lights stood out more. This kind of lighting challenges the conventions of real music videos as most professional videos use purpose built artificial lighting. This gives them more flexibility in choosing where they want there lighting to be positioned and how they want it to look. Unfortunately I did not have access to these kinds of equipment, but I feel I made the most out of the facilities that I did have access to and the lighting they provided me with.