Hyperlink group interviews
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Group interviews can provide more in-depth views on topics from quieter individuals and remove dominant voices. They allow for creative techniques like splitting groups to develop arguments for different perspectives and debate them, or splitting to explore topics in more depth then rejoining for discussion. Real examples include splitting user and non-user groups to argue for their preferred product and splitting to develop sales stories for existing and new products to debate.
Hyperlink group interviews
- 1. Group-Interviews + + Obtain more depth and individual views on certain topics Get someone more quiet to express themself Take out dominant person from the group Obtain detailed development/understanding of ideas Challenge some opinions Perform creative techniques REAL LIFE EXAMPLES : Drivers and barriers research among users and non-users – we’ve put users together and non-users together in split-out groups and have them develop arguments for the use of their preferred product – followed by a debate Establishing the opportunity for a new product : we’ve split the group in two, one group developing the sales story for the existing product, the other developing the sales story for the new product – followed by a debate Individuals taken out of group for depth interview session Group Discussion Group split in 2-3 mini-groups for depth exploration/workshops