Extending schema.org with GoodRelations and www.productontology.org
- 1. Extending Schema.org with GoodRelations and Productontology.org Martin Hepp mhepp@computer.org
- 3. Who uses GoodRelations? • Google, Yahoo, soon Bing • BestBuy • Overstock.com • Tradoria • Sears • Volkswagen • ...
- 5. Productontology.org adds the specificity of products and services to the schema.org environment Plus: Translations in up to 100 languages
- 6. Fire Extinguisher Photo by Dante Alighieri. Licensed under CC BY-NC-SA 2.0.
- 7. Bollard Photo by http://en.wikipedia.org/wiki/User:KVDP. Licensed to the Public Domain.
- 8. Potato Pancake Photo by Oleh Petriv. Licensed under CC BY 2.5.
- 9. Focus schema.org: Broad, entry-level schema for the basics of many domains n ion e rso izat a:P rgan ct m :O du he sc ema :Pro e h c sc ema :Pla r h sc ema :Offe h sc ema h sc GoodRelations: Powerful E-Commerce Schema and Extension
- 10. Small Overlap Only 5 overlapping classes GoodRelations between schema.org and GoodRelations 27 Classes 5 315 Classes schema.org
- 11. Extending Schema.org with GoodRelations
- 16. What we need from schema.org? • Tolerate secondary type property – rdf:type – secondaryType for http://schema.org/Thing • Tolerate full URIs for external properties • In particular in validation tools • 1-page statement on Webmaster blog • Microdata support for GoodRelations
- 17. Outlook • Full integration? – No fragmentation – No significant renaming – Attribution? • Integrating GoodRelations modules – Tickets • http://purl.org/tio/ns – Vehicles • http://purl.org/vso/ns
- 18. Additional Resources • http://wiki.goodrelations-vocabulary.org/Microdata • http://wiki.goodrelations-vocabulary.org/GoodRelations_and_schema.org • http://wiki.goodrelations-vocabulary.org/GoodRelations_for_Semantic_SEO • http://www.productontology.org • http://purl.org/tio/ns (Tickets extension) • http://purl.org/vso/ns (Extension for cars, boats, bikes – rental and sales)
- 19. Thank you! Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org
- 20. Bonus track
- 22. Example: Offer