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Web Site Visibility in the Giant Graph of Commerce Data

M
Martin Hepp

The document discusses the necessity of a unified approach to commerce data visibility, addressing issues of product variety and consumer preferences among various data silos. It introduces 'goodrelations' and RDFa as solutions to enhance site visibility through rich meta-data and structured data links, which can improve SEO and attract consumers. Key elements covered include the benefits of leveraging goodrelations for different platforms and suggesting resources for implementation.

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GoodRelations & RDFa: Site Visibility in the Giant Graph of Commerce Data Dr. Martin Hepp Professor, Head of Group Universität der Bundeswehr München, Germany
No Unified View: Jumping Back and Forth Across Data Silos Site Page Page Search Engine Results 1 1 2 Search Engine Results Search Engine Results Search Engine Results Page Page 3 4 Site Page 2 5 Site Page Page Page 3 6 7 8
Today: Loss of Variety and Detail Many Different Variety in Products Preferences Web Search Manufacturers & Consumers Retailers
Overly Price Competition Only 1 – 2 Product Models Considered Comparison Shopping on the Small Subset
GoodRelations: A Unified View on Commerce Data on the Web Extraction and Reuse Arbitrary Query Manufacturers Retailers Payment Delivery Product Model Warranty Master Data Auctions
Principle 1: Piggybacking Rich Meta-Data
Principle 2: Build Links to Data, not just to Documents hasMakeAndModel isCompatibleWith
Key Challenge for Site Owners Add Rich Meta-Data Link to Useful Data •  Price •  Manufacturer •  Product Features •  Related Products •  Payment Options •  Reviews •  Stores •  Opening Hours Site Visibility in the Giant Graph of Commerce Data
Impact on SEO Traditional GoodRelations & RDFa •  Becoming #1 for •  Maximizing site broad queries visibility for specific –  “Restaurant Chicago” searches •  Engine-specific –  Product features –  Location •  Engine-neutral
Multi-hub Affiliate Marketing •  Rewarding multiple affiliates who contribute to closing a deal •  Examples –  Translations –  Better rich meta-data Original Variant 1 Variant 2
Immediate Benefit: Yahoo Enhanced by SearchMonkey
Mobile: iPhone, Android, Windows Mobile http://www.mobeedo.com
http://igoogr.appspot.com/
http://igoogr.appspot.com/
How?
GoodRelations Scenarios Minimal Simple Comprehensive
GoodRelations CookBook http://tr.im/cookbook
Extensions for Shop Software •  osCommerce –  http://code.google.com/p/goodrelations-for-oscommerce/ •  Joomla/Virtuemart –  http://code.google.com/p/goodrelations-for-joomla/ •  Oxid eSales –  http://www.ebusiness-unibw.org/wiki/GoodRelations4Oxid •  Magento –  Extension: Uwe Stoll, http://www.semantium.de/ –  Testshop: http://www.la-mousson.de/ •  Planned: Drupal/Ubercart, …
Please Follow-up http://purl.org/goodrelations/ Twitter: mfhepp Skype: mfhepp
Thank you! Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org

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Web Site Visibility in the Giant Graph of Commerce Data

  • 1. GoodRelations & RDFa: Site Visibility in the Giant Graph of Commerce Data Dr. Martin Hepp Professor, Head of Group Universität der Bundeswehr München, Germany
  • 2. No Unified View: Jumping Back and Forth Across Data Silos Site Page Page Search Engine Results 1 1 2 Search Engine Results Search Engine Results Search Engine Results Page Page 3 4 Site Page 2 5 Site Page Page Page 3 6 7 8
  • 3. Today: Loss of Variety and Detail Many Different Variety in Products Preferences Web Search Manufacturers & Consumers Retailers
  • 4. Overly Price Competition Only 1 – 2 Product Models Considered Comparison Shopping on the Small Subset
  • 5. GoodRelations: A Unified View on Commerce Data on the Web Extraction and Reuse Arbitrary Query Manufacturers Retailers Payment Delivery Product Model Warranty Master Data Auctions
  • 7. Principle 2: Build Links to Data, not just to Documents hasMakeAndModel isCompatibleWith
  • 8. Key Challenge for Site Owners Add Rich Meta-Data Link to Useful Data •  Price •  Manufacturer •  Product Features •  Related Products •  Payment Options •  Reviews •  Stores •  Opening Hours Site Visibility in the Giant Graph of Commerce Data
  • 9. Impact on SEO Traditional GoodRelations & RDFa •  Becoming #1 for •  Maximizing site broad queries visibility for specific –  “Restaurant Chicago” searches •  Engine-specific –  Product features –  Location •  Engine-neutral
  • 10. Multi-hub Affiliate Marketing •  Rewarding multiple affiliates who contribute to closing a deal •  Examples –  Translations –  Better rich meta-data Original Variant 1 Variant 2
  • 12. Mobile: iPhone, Android, Windows Mobile http://www.mobeedo.com
  • 15. How?
  • 16. GoodRelations Scenarios Minimal Simple Comprehensive
  • 17. GoodRelations CookBook http://tr.im/cookbook
  • 18. Extensions for Shop Software •  osCommerce –  http://code.google.com/p/goodrelations-for-oscommerce/ •  Joomla/Virtuemart –  http://code.google.com/p/goodrelations-for-joomla/ •  Oxid eSales –  http://www.ebusiness-unibw.org/wiki/GoodRelations4Oxid •  Magento –  Extension: Uwe Stoll, http://www.semantium.de/ –  Testshop: http://www.la-mousson.de/ •  Planned: Drupal/Ubercart, …
  • 20. Thank you! Prof. Dr. Martin Hepp Chair of General Management and E-Business Universitaet der Bundeswehr Muenchen Werner-Heisenberg-Weg 39 D-85579 Neubiberg, Germany Phone: +49 89 6004-4217 Fax: +49 89 6004-4620 http://www.unibw.de/ebusiness/ http://purl.org/goodrelations/ mhepp@computer.org