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The Next Decade
  in Web Design
       Micah Herstand
      @MicahHerstand
Linked Data and the Web
Who I am and why I love the web
Who I am and why I love the web


     Journalist and Philosopher
Anyone can say anything about any topic
Who I am and why I love the web


                     ee ch
     Journalist and Philosopher
                   p
           ee S
Anyone can say anything about any topic
         r
        F
Who I am and why I love the web


                     ee ch
     Journalist and Philosopher
                   p
           ee S
Anyone can say anything about any topic
         r
        F

               Developer and Entrepreneur
           Everything can be accessed by everyone
Who I am and why I love the web


                     ee ch
     Journalist and Philosopher
                   p
           ee S
Anyone can say anything about any topic
         r
        F

                                ce ss
                               c by everyone
               Developer and Entrepreneur
                             A
           Everything canee accessed
                          be
                     F  r
What is the web?
What is the web?


 Network
What is the web?


 Network


   Internet
What is the web?


 Network


   Internet




   Web
What is the web?


 Network


    Internet




    Web




   Seman/c

     Web       Linked Data
An interface in the Web?



      Seman/c
Web
                       Linked
                        Data
An interface in the Web?



      Seman/c
Web
                       Linked
                        Data



      Seman/c
Web
                       Linked
                        Data
Linked Documents
Linked Data?
Hosting?




 Attending?




 Organizing?




Live Blogging?
President?




 Leader?




Legitimate?




 Dictator?
Happiness is a journey, not a destination

                        on        on
                                        on
              on
    on




                                             on
                        The Web
    on




                                             on
         on




                                        on

                   on              on
                             on
The journey is hidden on the web...




What observer?
According to...?
The journey is hidden on the web...
...which can lead to consequences




 h$p://TinyURL.com/Watch‐Out‐For‐This‐Link
Constraints
Constraints boost Creativity
The real world has constraints
The real world has constraints
Constraints in the Web of Data
Constraints in the Web of Data
Constraints in the Web of Data


Rules
Constraints in the Web of Data


       Rules
1. URIs for everything
Constraints in the Web of Data


       Rules
1. URIs for everything
2. URIs respond with
   useful information
Constraints in the Web of Data


       Rules
1. URIs for everything
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Constraints in the Web of Data


       Rules
1. URIs for everything            Data
2. URIs respond with
   useful information
3. Relationships between
   data
Bottoms Up!
Design in the Web of Data
Web Design Evolution
Web Design Evolution


    1990s

    Behavior

Style, Structure &
     Content
Web Design Evolution


    1990s               2000s

    Behavior         Style Behavior

Style, Structure &    Structure &
     Content            Content
Web Design Evolution


    1990s               2000s

    Behavior         Style Behavior

Style, Structure &    Structure &
     Content            Content
                        APIs
                      (Content)
Web Design Evolution


    1990s               2000s

    Behavior         Style Behavior

Style, Structure &    Structure &
     Content            Content
                        APIs
                      (Content)
                     Data (Content)
Web Design Evolution


    1990s               2000s            2010s

    Behavior         Style Behavior   Style Behavior

Style, Structure &    Structure &
                                        Structure
     Content            Content
                        APIs
                      (Content)       Linked Data
                                       (Content)
                     Data (Content)
Web Design on Linked Data

Style Behavior           Style Behavior             Style Behavior

  Structure                    Structure              Structure


Data                    Data                 Data            Data
          Data
                                                      Data
                                 Data      Data

   Data          Data                             Data       Data
                                    Data
Web Design for Linked Data
Web Design for Linked Data




                          hiTemp
          2/25/11 (STL)             42 degrees

 Linked   2/25/11 (STL)   skyType
                                    partly
                                                 etc.


  Data                    loTemp
          2/25/11 (STL)             33 degrees
Web Design for Linked Data



                                     Three Day Forecast

Differentiating   Date 1
                    Hi: hiTemp*
                                     Date 2
                                       Hi: hiTemp*
                                                               Date 3
                                                                 Hi: hiTemp*

  Structure         Lo: loTemp*
                    Sky: skyType
                                       Lo: loTemp*
                                       Sky: skyType
                                                                 Lo: loTemp*
                                                                 Sky: skyType




                                       hiTemp
                     2/25/11 (STL)                    42 degrees

   Linked            2/25/11 (STL)    skyType
                                                      partly
                                                                         etc.


    Data                              loTemp
                     2/25/11 (STL)                    33 degrees
Web Design for Linked Data
                           Three Day Forecast for St. Louis, MO

   Human                           Fri               Sat              Sun


  Interface                     Hi: 40*
                                Lo: 32*
                                                 Hi: 49*
                                                 Lo: 42*
                                                                    Hi: 66*
                                                                    Lo: 47*




                                          Three Day Forecast

Differentiating   Date 1
                    Hi: hiTemp*
                                          Date 2
                                            Hi: hiTemp*
                                                                    Date 3
                                                                      Hi: hiTemp*

  Structure         Lo: loTemp*
                    Sky: skyType
                                            Lo: loTemp*
                                            Sky: skyType
                                                                      Lo: loTemp*
                                                                      Sky: skyType




                                            hiTemp
                     2/25/11 (STL)                         42 degrees

   Linked            2/25/11 (STL)         skyType
                                                           partly
                                                                              etc.


    Data                                   loTemp
                     2/25/11 (STL)                         33 degrees
Web Design for Linked Data
Three Day Forecast for St. Louis, MO                                                  Three Day Forecast for Paris, France




                                                   Three Day Forecast
                               Date 1              Date 2               Date 3
                                 Hi: hiTemp*         Hi: hiTemp*          Hi: hiTemp*
                                 Lo: loTemp*         Lo: loTemp*          Lo: loTemp*
                                 Sky: skyType        Sky: skyType         Sky: skyType




                      hiTemp                                                                hiTemp
    2/25/11 (STL)                     42 degrees                        2/25/11 (Paris)                  51 degrees


    2/25/11 (STL)    skyType                                            2/25/11 (Paris)    skyType
                                     partly                                                             cloudy


    2/25/11 (STL)    loTemp          33 degrees                                             loTemp
                                                                        2/25/11 (Paris)                 47 degrees
A New Kind of Link
Links have always been important
Links have always been important
Get more out of web links
Get more out of web links
“United States Health”
“United States Health”

Google: Flu Trends (USA)
“United States Health”

Google: Flu Trends (USA)
         Gapminder: Health Spending vs. Cholesterol
“United States Health”

Google: Flu Trends (USA)         Organisation for Economic
                                Cooperation and Development
         Gapminder: Health Spending vs. Cholesterol
Links with meaning
Links with meaning
Links with meaning




:Man :hasDaughter :Girl
Links with meaning




:Man :hasDaughter :Girl   :Girl   :loves :Boy
Links with meaning




:Man :hasDaughter :Girl         :Girl   :loves :Boy




               :Boy   :meets   :Man
In Practice
What’s out there...

Facebook Likes




                 Google Rich Snippets
What’s out there...
Facebook’s Open Graph
       (OGP.me)
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
<meta property="og:type" content="album" />
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
<meta property="og:type" content="album" />
<meta property="og:title" content="Clean Up (EP)" />
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
<meta property="og:type" content="album" />
<meta property="og:title" content="Clean Up (EP)" />
...
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
<meta property="og:type" content="album" />
<meta property="og:title" content="Clean Up (EP)" />
...
</head>
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
<meta property="og:type" content="album" />
<meta property="og:title" content="Clean Up (EP)" />
...
</head>
...
Facebook’s Open Graph
                        (OGP.me)

<html xmlns:og="http://ogp.me/ns#">
<head>
<meta property="og:type" content="album" />
<meta property="og:title" content="Clean Up (EP)" />
...
</head>
...
</html>
Google’s Rich Snippets
                   http://TinyURL.com/RichSnippets


<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Product">

         <span property="v:brand">Ari Herstand</span>

         <span property="v:name">Clean Up (EP)</span>

         <span property= " v:category ">Media > Music > Rock & Pop >
         Alternative & Indie Rock > Indie Rock</span>

</div>

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Offer">

         <span property="v:name">Clean Up (EP)</span>

         <meta property="v:currency" content="USD" />

         <span property="v:price">3.90</span>

</div>
Do it yourself Linked Data
<div xmlns:v="http://rdf.data-vocabulary.org/#" xmlns:og="http://ogp.me/ns#"
xmlns:myNames about="http://ariherstand.com/albums/cleanup"
typeof="myTerms:Album">

   <span property="v:brand">Ari Herstand</span>

   <span property="v:name">Clean Up (EP)</span>

   <span property= "og:type">Album</span>

   <meta property="myTerms:currency" content="USD" />

   <span property="myTerms:price">3.90</span>

</div>
Resources


Linked Data for Web Developers (fall 2011)
W3.org
LinkedData.org
OGP.me - Open Graph Protocol
TinyURL.com/RichSnippets

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The Next Decade in Web Design

  • 1. The Next Decade in Web Design Micah Herstand @MicahHerstand
  • 2. Linked Data and the Web
  • 3. Who I am and why I love the web
  • 4. Who I am and why I love the web Journalist and Philosopher Anyone can say anything about any topic
  • 5. Who I am and why I love the web ee ch Journalist and Philosopher p ee S Anyone can say anything about any topic r F
  • 6. Who I am and why I love the web ee ch Journalist and Philosopher p ee S Anyone can say anything about any topic r F Developer and Entrepreneur Everything can be accessed by everyone
  • 7. Who I am and why I love the web ee ch Journalist and Philosopher p ee S Anyone can say anything about any topic r F ce ss c by everyone Developer and Entrepreneur A Everything canee accessed be F r
  • 8. What is the web?
  • 9. What is the web? Network
  • 10. What is the web? Network Internet
  • 11. What is the web? Network Internet Web
  • 12. What is the web? Network Internet Web Seman/c
 Web Linked Data
  • 13. An interface in the Web? Seman/c
Web Linked Data
  • 14. An interface in the Web? Seman/c
Web Linked Data Seman/c
Web Linked Data
  • 19. Happiness is a journey, not a destination on on on on on on The Web on on on on on on on
  • 20. The journey is hidden on the web... What observer? According to...?
  • 21. The journey is hidden on the web...
  • 22. ...which can lead to consequences h$p://TinyURL.com/Watch‐Out‐For‐This‐Link
  • 25. The real world has constraints
  • 26. The real world has constraints
  • 27. Constraints in the Web of Data
  • 28. Constraints in the Web of Data
  • 29. Constraints in the Web of Data Rules
  • 30. Constraints in the Web of Data Rules 1. URIs for everything
  • 31. Constraints in the Web of Data Rules 1. URIs for everything 2. URIs respond with useful information
  • 32. Constraints in the Web of Data Rules 1. URIs for everything 2. URIs respond with useful information 3. Relationships between data
  • 33. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 34. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 35. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 36. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 37. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 38. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 39. Constraints in the Web of Data Rules 1. URIs for everything Data 2. URIs respond with useful information 3. Relationships between data
  • 41. Design in the Web of Data
  • 43. Web Design Evolution 1990s Behavior Style, Structure & Content
  • 44. Web Design Evolution 1990s 2000s Behavior Style Behavior Style, Structure & Structure & Content Content
  • 45. Web Design Evolution 1990s 2000s Behavior Style Behavior Style, Structure & Structure & Content Content APIs (Content)
  • 46. Web Design Evolution 1990s 2000s Behavior Style Behavior Style, Structure & Structure & Content Content APIs (Content) Data (Content)
  • 47. Web Design Evolution 1990s 2000s 2010s Behavior Style Behavior Style Behavior Style, Structure & Structure & Structure Content Content APIs (Content) Linked Data (Content) Data (Content)
  • 48. Web Design on Linked Data Style Behavior Style Behavior Style Behavior Structure Structure Structure Data Data Data Data Data Data Data Data Data Data Data Data Data
  • 49. Web Design for Linked Data
  • 50. Web Design for Linked Data hiTemp 2/25/11 (STL) 42 degrees Linked 2/25/11 (STL) skyType partly etc. Data loTemp 2/25/11 (STL) 33 degrees
  • 51. Web Design for Linked Data Three Day Forecast Differentiating Date 1 Hi: hiTemp* Date 2 Hi: hiTemp* Date 3 Hi: hiTemp* Structure Lo: loTemp* Sky: skyType Lo: loTemp* Sky: skyType Lo: loTemp* Sky: skyType hiTemp 2/25/11 (STL) 42 degrees Linked 2/25/11 (STL) skyType partly etc. Data loTemp 2/25/11 (STL) 33 degrees
  • 52. Web Design for Linked Data Three Day Forecast for St. Louis, MO Human Fri Sat Sun Interface Hi: 40* Lo: 32* Hi: 49* Lo: 42* Hi: 66* Lo: 47* Three Day Forecast Differentiating Date 1 Hi: hiTemp* Date 2 Hi: hiTemp* Date 3 Hi: hiTemp* Structure Lo: loTemp* Sky: skyType Lo: loTemp* Sky: skyType Lo: loTemp* Sky: skyType hiTemp 2/25/11 (STL) 42 degrees Linked 2/25/11 (STL) skyType partly etc. Data loTemp 2/25/11 (STL) 33 degrees
  • 53. Web Design for Linked Data Three Day Forecast for St. Louis, MO Three Day Forecast for Paris, France Three Day Forecast Date 1 Date 2 Date 3 Hi: hiTemp* Hi: hiTemp* Hi: hiTemp* Lo: loTemp* Lo: loTemp* Lo: loTemp* Sky: skyType Sky: skyType Sky: skyType hiTemp hiTemp 2/25/11 (STL) 42 degrees 2/25/11 (Paris) 51 degrees 2/25/11 (STL) skyType 2/25/11 (Paris) skyType partly cloudy 2/25/11 (STL) loTemp 33 degrees loTemp 2/25/11 (Paris) 47 degrees
  • 54. A New Kind of Link
  • 55. Links have always been important
  • 56. Links have always been important
  • 57. Get more out of web links
  • 58. Get more out of web links
  • 61. “United States Health” Google: Flu Trends (USA) Gapminder: Health Spending vs. Cholesterol
  • 62. “United States Health” Google: Flu Trends (USA) Organisation for Economic Cooperation and Development Gapminder: Health Spending vs. Cholesterol
  • 65. Links with meaning :Man :hasDaughter :Girl
  • 66. Links with meaning :Man :hasDaughter :Girl :Girl :loves :Boy
  • 67. Links with meaning :Man :hasDaughter :Girl :Girl :loves :Boy :Boy :meets :Man
  • 69. What’s out there... Facebook Likes Google Rich Snippets
  • 72. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#">
  • 73. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head>
  • 74. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head> <meta property="og:type" content="album" />
  • 75. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head> <meta property="og:type" content="album" /> <meta property="og:title" content="Clean Up (EP)" />
  • 76. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head> <meta property="og:type" content="album" /> <meta property="og:title" content="Clean Up (EP)" /> ...
  • 77. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head> <meta property="og:type" content="album" /> <meta property="og:title" content="Clean Up (EP)" /> ... </head>
  • 78. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head> <meta property="og:type" content="album" /> <meta property="og:title" content="Clean Up (EP)" /> ... </head> ...
  • 79. Facebook’s Open Graph (OGP.me) <html xmlns:og="http://ogp.me/ns#"> <head> <meta property="og:type" content="album" /> <meta property="og:title" content="Clean Up (EP)" /> ... </head> ... </html>
  • 80. Google’s Rich Snippets http://TinyURL.com/RichSnippets <div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Product"> <span property="v:brand">Ari Herstand</span> <span property="v:name">Clean Up (EP)</span> <span property= " v:category ">Media > Music > Rock & Pop > Alternative & Indie Rock > Indie Rock</span> </div> <div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Offer"> <span property="v:name">Clean Up (EP)</span> <meta property="v:currency" content="USD" /> <span property="v:price">3.90</span> </div>
  • 81. Do it yourself Linked Data <div xmlns:v="http://rdf.data-vocabulary.org/#" xmlns:og="http://ogp.me/ns#" xmlns:myNames about="http://ariherstand.com/albums/cleanup" typeof="myTerms:Album"> <span property="v:brand">Ari Herstand</span> <span property="v:name">Clean Up (EP)</span> <span property= "og:type">Album</span> <meta property="myTerms:currency" content="USD" /> <span property="myTerms:price">3.90</span> </div>
  • 82. Resources Linked Data for Web Developers (fall 2011) W3.org LinkedData.org OGP.me - Open Graph Protocol TinyURL.com/RichSnippets

Editor's Notes