Advertising powerpoint new
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The document discusses different types of advertising and emphasizes the importance of understanding the context of an advertisement. It highlights three key factors to establish for any advertisement: the advertiser (who is creating the ad), the target audience (who the ad is aimed at), and the purpose of the ad. Finally, it notes that identifying the target audience influences all elements of designing the final advertisement.
Advertising powerpoint new
- 2. There are many different types of advertising: Each of these types of advertising might have a different FUNCTION; however, they stereotypically have the same AIM/PURPOSE
- 3. As usual you must take into account CONTEXT – three major factors that you should establish immediately are: oWho is the oWho is their oWhat is their Then you can go on to examine the advertisement in more detail. Try establishing the above on the following advertisement.
- 4. Who is the ? Who is the ? What is their ? How have you come to these conclusions?
- 6. Line 1 Line 2 Line 3
- 7. Watch the 2008 ‘Natural Confectionary Co.’ advert and analyse how they have used the three elements above.
- 8. Below is the exciting, innovative new product being launched by your company. Come up with a BRAND, PRODUCT NAME and SLOGAN that will hook the consumer.
- 9. Once they have their product name and concept, advertisers have to identify their TARGET AUDIENCE as this INFLUENCES EVERY ELEMENT OF THE FINAL ADVERT. Audiences can be divided by many characteristics: Once the audience has been identified advertisers have to use a variety of literary/linguistic techniques that will best suit their target and persuade them to buy their product.
- 10. Working in groups and using the following advert as a starting point, identify all the techniques advertisers could use to create an effective, persuasive advert to sell their product or convince you of their message.