Google Display Network Targeting Options
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The Google Display Network (GDN) is a vast ad network that allows advertisers to reach targeted audiences on a variety of websites, delivering effective results through precise targeting methods. Advertisers can utilize contextual targeting, such as keyword and topic targeting, as well as audience targeting, including demographics and remarketing, to connect with potential customers. Overall, the GDN supports multiple advertising phases in the customer buying cycle, fostering brand awareness, interest, and conversions.
Google Display Network Targeting Options
- 1. Your targeting option. Google Display Network Google Display Network. Targeting options.
- 2. Your targeting option. Google Display Network What is the Google Display Network? What? Benefits ConclusionWhy? ● The Google Display Network (GDN) is a network of websites with advertising space where you can place your ads ● The Google Display Network uses precise targeting to reach engaged audiences - this delivers better results for advertisers ● It’s a simple, cost-effective way to advertise on millions of high-quality news pages, topic-specific websites, video sites, and blogs How?
- 3. Your targeting option. Google Display Network Why advertise on the Google Display Network? ● The GDN is the world’s number one ad network ● The GDN uses precise targeting to reach engaged audiences - this delivers better results for advertisers ● It’s a simple, cost-effective way to advertise on millions of high- quality news pages, topic-specific websites, video sites and blogs What? Benefits ConclusionWhy? How?
- 4. Your targeting option. Google Display Network How can I target customers on the GDN? Contextual targeting 1. Keyword contextual targeting 2. Topic targeting 3. Placement targeting What? Benefits ConclusionWhy? How? Audience targeting 1. Interest category marketing 2. Demographics 3. Remarketing 4. Similar users Reach your audience based on how they browse and who they are: Tip: Combining Contextual Targeting with Audience Targeting gets the best results
- 5. Your targeting option. Google Display Network Reach your audience based on how they browse: Keyword Contextual Targeting: Google matches keywords in your campaign with themes on the GDN. For example, if you have ‘photography’ in your keywords your ads will be shown on sites related to photography. Topic Targeting: Google has categorized thousands of sites and pages for you. Select your audience from a list of over 1,700 categories like travel, automotive, shopping and many more. Placement Targeting: Serve ads to consumers based on specific sites on the GDN. Pick websites, videos, games and RSS feeds that your audience will be visiting Contextual Targeting. What? Benefits ConclusionWhy? How?
- 6. Your targeting option. Google Display Network Reach your audience based on who they are: Interest Category Marketing: Show ads to people based on their interests. Google analyzes the websites a user visits and recognizes their interests Demographics: Demographic targeting allows you to select your audience based on their inferred age or gender Audience Targeting. What? Benefits ConclusionWhy? How?
- 7. Your targeting option. Google Display Network Reach your audience based on who they are: Remarketing: Re-advertise to people who have visited your website but didn’t convert. Acquire new customers with negative remarketing and extend your campaign reach Similar users: Google’s look-a-like technology finds consumers with similar browsing habits to those on your remarketing list Audience Targeting. What? Benefits ConclusionWhy? How?
- 8. Your targeting option. Google Display Network Selecting the right targeting option. There are four phases to a customer’s buying cycle Display advertising can help build awareness, increase campaign reach, drive conversions and ultimately speed up the purchase cycle Purchase What? Benefits ConclusionWhy? How? Awareness Interest Consideration Purchase Customer Buying Cycle Loyalty
- 9. Your targeting option. Google Display Network ● Showing banners on the internet increases brand recall ● The GDN supports an expanding list of rich media formats Display advertising at the Awareness stage. What? Benefits ConclusionWhy? How?
- 10. Your targeting option. Google Display Network ● Build interest by targeting customers when they’re evaluating ● The GDN combines the best contextual and audience targeting in the world Display advertising at the Interest stage. What? Benefits ConclusionWhy? How?
- 11. Your targeting option. Google Display Network ● Audience and behavioral targeting helps your ad reach qualified prospects every time ● Remarketing can engage past site visitors ● Interest category and demographic targeting can reach more qualified customers Display advertising at the Consideration stage. What? Benefits ConclusionWhy? How?
- 12. Your targeting option. Google Display Network Display advertising at the Purchase stage. ● Remarketing can engage shopping cart abandoners ● Studies show remarketing drives higher conversion rates ● Combining display with search drives purchase intent What? Benefits ConclusionWhy? How?
- 13. Your targeting option. Google Display Network What happens next? After users move through the four stages of the customer lifecycle when making a purchase they move into the final stage: Loyalty ● Brand advocates are your best customers ● +1 lets your advocates recommend you across the web What? Benefits ConclusionWhy? How?
- 14. Your targeting option. Google Display Network Conclusion. What? Benefits ConclusionWhy? How? The Google Display Network is a highly targeted form of advertising that helps reach the Right customers at the Right time with the Right message
- 15. Your targeting option. Google Display Network Thank you. If you have any queries or would like help setting up the Google Display Network please contact: www.mrkt360.com