Distribution channel new file
- 1. PROJECT ON DISTRIBUTION CHANNEL AND LOGISTIC PRESENTED TO DR. ROMI SAINY PRESENTED BY AYUSH DIWAKAR KARTIK DIWAKER MUKESH GIRI SUBODH KUMAR SHUBHAM AGARWAL SHAILENDRA SINGH
- 2. INDEX INTRODUCTION DISTRIBUTION CHANNEL LEVEL OF DISTRIBUTION CHANNEL LEVELS CHANNEL BEHAVIOUR TYPES OF DISTRIBUTION LOGISTIC Supply chain Importance of logistics Logistic process Logistics cycle CHALLENGES REFFRENCES PICS OF THE BROCHUR
- 3. INTRODUCTION We have taken SABAR industries ltd ahemdabad SABAR has started its first unit for manufacture of water pumps in year 1975. The certification of ISI marks and ISO 9001 & "CE" marks. Achievement of 5 star rating were just an affirmation that sabar is the signature of quality. Sabar Group has an All India Presence through 14 marketing offices and 1500 . Branch manager of sabar pumps is M.padmanabhan
- 4. DISTRIBUTION CHANNELS Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, place i.e“distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue. A distribution channel strategy enables you to sell to customers in geographical areas or market sectors that your direct sales team cannot reach. You can choose from a number of distribution channels, including wholesalers, retailers, distributors and the Internet.
- 6. Sabar used this type of level
- 7. CHANNEL BHEAVIOUR Horizontal marketing system Hybrid marketing system 1. When two or more companies at one marketing channel level join together to increase coverage 2. For ex- bank in grocery stores 1. A single firm sets up two or more marketing channel to increase coverage 2. For ex-retailers , CatLog's and sales forces. Hybrid marketing system is used by Sabar group because it is a type of firm having two marketing channel and these are- 1- Manufacturer-dealer-customer 2- Manufacturer-dealer-retailer- customer
- 8. TYPES OF DISTRIBUTION Intensity level Objectives Number of intermediaries Intensive Achieve mass market selling. Convenience goods. Sabar group has an all India presence through 1500 strong dealer network Many Selective Work with selected intermediaries, shopping and some specialty goods Several Exclusive Work with less intermediary. Speciality goods and equipment goods Less
- 9. LOGISTIC Logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations. The resources managed in logistics can include physical items, such as food, materials, animals, equipment and liquids, as well as abstract items, such as time, information, particles, and energy. The logistics of physical items usually involves the integration of information flow, which is materials, handlings, production, packaging, inventory, transportations , warehousing , and often security.
- 10. LOGISTIC CONT…… Logistic involve entire supply chain 1. Supply chain sabar industries is very good .Transportation is done by truck . 2. chain of sabar industries is:- Manufactures Dealers Retailers customers
- 11. LOGISTIC CONT…… Importance of logistic 1. Maintaining competitive edge Competitors are kirloskar pumps ,texmo pumps, shakti pumps. They are well doing in this pumps market from competitor's. 2. Building good customer relations They have good customer relationship we can say this by seeing many awards like Engineering export production council(EEPC India) as a star performer in western region in 2004-2005 and lots of certificate for excellence. 3. Creating finished goods They used good raw materials for making product that’s why they give good quality products. 4. Providing retailers They provide the finished goods to retailers at a given time period .they good delivery service .
- 12. LOGISTICS PROCESS 1. Productive plain 2. Identify supplier 3. Evaluate supplier 4. Negotiate 5. Raw material 6. Manufacture 7. Packaging 8. Warehousing 9. Inventory 10. Transport 11. Arrive destination 12. Delivery W.I.P R.M F.G
- 13. LOGISTICS CYCLE
- 14. CHALLENGES No Virtual distribution ( Sabar Enterprises uses physical distribution only) so it leads to many problems as: • Time consuming • Huge cost • Logistic problems • Disable GPS (Location tracking) • Difficulty while documentation
- 15. REFFRENCES
- 16. PICS OF THE BROCHURE