Website evaluation
- 1. Website Evaluation Michael Lambur, Ph.D. eXtension Evaluation and Research Leader Virginia Cooperative Extension NETC May 31, 2012 New Orleans, LA
- 2. Session agenda Identify the purpose of your website and translate into evaluation questions Collecting data Usability testing Google Analytics Online Surveys Social media Online focus groups
- 3. Identify the purpose of your website and translate into evaluation questions What do you want to achieve with individuals who visit your website? Convey information Create awareness Increase knowledge Change behaviors
- 4. Identify the purpose of your website and translate into evaluation questions Convey information and create awareness What is the volume of access on the site? What do they access? How long do they spend on the site? Where do they come from?
- 5. Identify the purpose of your website and translate into evaluation questions Convey information and create awareness How did you discover this website? How often do you access information on the web on this topic? How useful is this information? How would you rate the usefulness of this information compared to other websites/information sources?
- 6. Identify the purpose of your website and translate into evaluation questions Increase knowledge To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?
- 7. Identify the purpose of your website and translate into evaluation questions Change behaviors To what extent did individuals’ interacting with the website change their behaviors on the topic?
- 8. Collecting data Usability testing Analytics (site usage) Google Analytics Feedback from users Online survey applications Social media Online focus groups
- 9. Usability testing Can be done face-to-face or through an online service Online services User Testing TryMyUI Need to create a set of tasks they work through (15 minutes max) and up to four questions to which they respond
- 10. Usability testing – User Testing
- 11. Usability testing – User Testing
- 12. Usability testing – User Testing
- 13. Analytics - Google Analytics
- 14. Feedback from users - Online survey applications Zoomerang, Survey Monkey, InstantSurvey Imbedded link to a survey on the website Engage users through other complimentary mediums (e.g., webinars, blogs, Facebook, twitter) and follow-up with an online survey
- 20. Feedback from users - Social media Twitter Facebook Blogs
- 21. Feedback from users – Online focus groups
- 22. Resources Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ. www.trymyui.com www.usertesting.com www.instantsurvey.com www.surveymonkey.com