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Case Study




Finally, an intuitive web content management solution that your
marketing and communications team can maintain with ease!

“Using the Launch Pad for Web (LP4W) product and professional services from Point Alliance, we
were able to migrate to our new web site quickly and painlessly. LP4W provides us with the ease of
use and flexibility that we were in search of for the ongoing maintenance and publishing of web
                                                     site and corporate intranet content.”
                                                                                                                                         Morris Di Stefano
                                                                                                                         Director, Information Technology
                                                                                                                                  SCHENKER LOGISITICS



                                                                                 Our Solution
                                                                                 Web Content Management using LP4W
                                                                                 Point Alliance worked closely with the Schenker of Canada team to implement
                                                                                 their new web site design using Point Alliance’s web content management
                                                                                 product, Launch Pad for Web (LP4W). By using LP4W, Point Alliance was
                                                                                 able to deliver the solution on time and on budget. Once the approved design
                                                                                 was implemented into Launch Pad for Web, the training on how to use it
                                                                                 took less than two hours. Afterwards, the LP4W-savvy Schenker team was
Opportunity                                                                      able to easily migrate all of the required data into the new site.  

                                                                                 Here are some of the key features that Schenker of Canada wanted their
Schenker of Canada (Schenker) wanted to give their web site a fresh new          web site to have:
look and feel to be consistent with their re-branding effort and to implement     
a content management system that would facilitate ongoing updates to the         •	 Quick track integration
site. The new solution would need to be able to support their new design           A
                                                                                    bility to enter in tracking numbers (e.g., purchase or sales order
and site re-organization as well as integrate with other back end systems.         number) to track status of shipments
A key success factor of the project would be to ensure that the site could be
                                                                                 •	 Customer portal
maintained by the marketing and communications department and that IT
would not be required to be involved on an ongoing basis.                          Allows customers to access a secure and exclusive part of the web site
                                                                                 •	 Carousel of images and text
Client Snapshot                                                                    C
                                                                                    reative and engaging web interface which includes multiple, customizable
                                                                                   graphics that refresh after a few intervals along with key messages
Schenker of Canada started operations in 1953, in just over half a century
the business has grown to include over 40 branches and 1,700 employees.          Some of the other home page categorization included (in no particular order):
Today they are one of the top Logistics Service Providers in Canada. Outside
                                                                                 •	 Company                          •	 Careers
of Canada they are equally strong. Their global enterprise has annual sales
of 19 billion euros, with 91,000 employees and 2,000 offices around the          •	 Services                         •	 Links
world, DB Schenker is one of the world’s leading providers of integrated         •	 Industry expertise               •	 Standard trading conditions
logistics services, offering land operations, air and ocean freight as well as   •	 News                             •	 Seminars 
comprehensive logistics solutions and global supply chain management
                                                                                 •	 Events
from a single source. DB Schenker is a part of the Transport and Logistics
Division of Deutsche Bahn.
 
To learn more about our valued client, please visit their web site at:
www.schenker.ca



                                                                                                                           Toronto, Canada       416.943.0001
                                                                                                                                                www.lp4w.net
Web Content Management using LP4W




Outcome                                                                         About Us
Schenker’s new web site reflects their new identity and is very easy and        Point Alliance is a premiere Information Technology services and consulting
intuitive for their customers and prospective customers to navigate. Visitors   provider, specializing in innovative collaborative, web and wireless solutions.
are quickly able to locate service offerings, shipment tracking, as well as     Point Alliance delivers a competitive advantage by being able to tailor flexible
reviewing Schenker’s corporate information.                                     solutions to meet specific customer needs. Our approach is to architect
                                                                                solutions that build on clients’ existing investments in technology.
The second phase of the project included a secure, personalized customer
portal which allowed for immediate, self-service for Schenker of Canada         Point Alliance offers strategy, design, application development, systems
customers.                                                                      integration, and support services to a wide variety of high profile clients.
                                                                                Our firm has a solid track record of successful engagements and offers an
                                                                                unparalleled level of service to a loyal client base.


                                                                                About Launch Pad for Web
                                                                                Whether you are looking to re-brand your existing site or build a new one,
                                                                                Launch Pad for Web (LP4W) is the powerhouse solution that you’ve been
                                                                                looking for. LP4W is a user-friendly, customizable, and scalable web content
                                                                                management solution that you can count on to efficiently create, deploy, and
                                                                                manage your web or intranet sites. And, did we mention that LP4W is fast,
                                                                                reliable, and cost effective.


                                                                                What can LP4W do for your business?
                                                                                •	  nsures rapid delivery of content through an efficient and intelligent
                                                                                   E
                                                                                   workflow/approval system
                                                                                •	  rovides content management, including versioning and archiving
                                                                                   P
                                                                                   of content
                                                                                •	  mpowers business users to contribute content, while minimizing
                                                                                   E
                                                                                   IT’s involvement
                                                                                •	 Able to integrate with your current infrastructure
                                                                                •	  nsures site and brand consistency through the use of a central image
                                                                                   E
                                                                                   repository
                                                                                •	 Provides fast, accurate and rich search results
                                                                                •	 Allows you to keep content fresh and the publishing process simple
                                                                                •	  ramatically reduces the time and cost involved in building, maintaining,
                                                                                   D
                                                                                   and re-branding


                                                                                Features
                                                                                •	 Dashboard                             •	 Logging, auditing, and analytics
                                                                                •	 Search                                •	 Forms and surveys
                                                                                •	 Taxonomy                              •	 Memberships and subscriptions
                                                                                •	 Flexible workflow                     •	 Search engine optimization (SEO)
                                                                                •	 Resource management                   •	 Administration
                                                                                •	 Versioning and archiving              •	 Content management




                                                                                                                          Toronto, Canada       416.943.0001
                                                                                                                                               www.lp4w.net

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Web Site Design - Schenker of Canada

  • 1. Case Study Finally, an intuitive web content management solution that your marketing and communications team can maintain with ease! “Using the Launch Pad for Web (LP4W) product and professional services from Point Alliance, we were able to migrate to our new web site quickly and painlessly. LP4W provides us with the ease of use and flexibility that we were in search of for the ongoing maintenance and publishing of web site and corporate intranet content.” Morris Di Stefano Director, Information Technology SCHENKER LOGISITICS Our Solution Web Content Management using LP4W Point Alliance worked closely with the Schenker of Canada team to implement their new web site design using Point Alliance’s web content management product, Launch Pad for Web (LP4W). By using LP4W, Point Alliance was able to deliver the solution on time and on budget. Once the approved design was implemented into Launch Pad for Web, the training on how to use it took less than two hours. Afterwards, the LP4W-savvy Schenker team was Opportunity able to easily migrate all of the required data into the new site.   Here are some of the key features that Schenker of Canada wanted their Schenker of Canada (Schenker) wanted to give their web site a fresh new web site to have: look and feel to be consistent with their re-branding effort and to implement   a content management system that would facilitate ongoing updates to the • Quick track integration site. The new solution would need to be able to support their new design A bility to enter in tracking numbers (e.g., purchase or sales order and site re-organization as well as integrate with other back end systems. number) to track status of shipments A key success factor of the project would be to ensure that the site could be • Customer portal maintained by the marketing and communications department and that IT would not be required to be involved on an ongoing basis. Allows customers to access a secure and exclusive part of the web site • Carousel of images and text Client Snapshot C reative and engaging web interface which includes multiple, customizable graphics that refresh after a few intervals along with key messages Schenker of Canada started operations in 1953, in just over half a century the business has grown to include over 40 branches and 1,700 employees. Some of the other home page categorization included (in no particular order): Today they are one of the top Logistics Service Providers in Canada. Outside • Company • Careers of Canada they are equally strong. Their global enterprise has annual sales of 19 billion euros, with 91,000 employees and 2,000 offices around the • Services • Links world, DB Schenker is one of the world’s leading providers of integrated • Industry expertise • Standard trading conditions logistics services, offering land operations, air and ocean freight as well as • News • Seminars  comprehensive logistics solutions and global supply chain management • Events from a single source. DB Schenker is a part of the Transport and Logistics Division of Deutsche Bahn.   To learn more about our valued client, please visit their web site at: www.schenker.ca Toronto, Canada 416.943.0001 www.lp4w.net
  • 2. Web Content Management using LP4W Outcome About Us Schenker’s new web site reflects their new identity and is very easy and Point Alliance is a premiere Information Technology services and consulting intuitive for their customers and prospective customers to navigate. Visitors provider, specializing in innovative collaborative, web and wireless solutions. are quickly able to locate service offerings, shipment tracking, as well as Point Alliance delivers a competitive advantage by being able to tailor flexible reviewing Schenker’s corporate information. solutions to meet specific customer needs. Our approach is to architect solutions that build on clients’ existing investments in technology. The second phase of the project included a secure, personalized customer portal which allowed for immediate, self-service for Schenker of Canada Point Alliance offers strategy, design, application development, systems customers. integration, and support services to a wide variety of high profile clients. Our firm has a solid track record of successful engagements and offers an unparalleled level of service to a loyal client base. About Launch Pad for Web Whether you are looking to re-brand your existing site or build a new one, Launch Pad for Web (LP4W) is the powerhouse solution that you’ve been looking for. LP4W is a user-friendly, customizable, and scalable web content management solution that you can count on to efficiently create, deploy, and manage your web or intranet sites. And, did we mention that LP4W is fast, reliable, and cost effective. What can LP4W do for your business? • nsures rapid delivery of content through an efficient and intelligent E workflow/approval system • rovides content management, including versioning and archiving P of content • mpowers business users to contribute content, while minimizing E IT’s involvement • Able to integrate with your current infrastructure • nsures site and brand consistency through the use of a central image E repository • Provides fast, accurate and rich search results • Allows you to keep content fresh and the publishing process simple • ramatically reduces the time and cost involved in building, maintaining, D and re-branding Features • Dashboard • Logging, auditing, and analytics • Search • Forms and surveys • Taxonomy • Memberships and subscriptions • Flexible workflow • Search engine optimization (SEO) • Resource management • Administration • Versioning and archiving • Content management Toronto, Canada 416.943.0001 www.lp4w.net