Silverpop Engage and
Salesforce.com
Silverpop for Salesforce.com
                    Seamless connection to the world’s
                       #1 on-demand CRM service




Silverpop for Salesforce.com provides marketers
seamlessly integrated, point-and-click tools that
synchronize CRM data and email marketing
activity to improve the relevance of email
marketing programs and provide Salesforce.com
users with a clear view into marketing activity.
• Synchronize Salesforce.com lead and contact
  data with Silverpop Engage




• Sync up to 400 Salesforce.com fields

• Intuitive point-and-click mapping tool to manage all
  aspects of the synchronization
• Manage all aspects of the synchronization with an intuitive,
  bi-directional visual field mapping tool
• No IT resources necessary!
• Select Template to send from within Salesforce
• Messages is sent to individual and/or campaign groups via
  Silverpop Engage
Contact Insight
See message history (did they open, etc) and actions taken on
web site
See Website Footpath
Insight Into Program Participation
Programs are automated series of messages that can be setup in
Silverpop. Users can see what Programs contacts are engaged.
Easily Add Contact to Programs
Drill Down on all Actions taken
Lead Alert Behaviors
   Clicked Link to
  Download a File




  Submit a Web
     Form



  Reached Lead
      Rank


     850
   Reached Lead
      Score




   In a Program
Salesforce Chatter Integration
 • View lead alerts
 • Create tasks
 • Sync lead alert
   behaviors to
   Chatter

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Silverpop Engage And Salesforce Integration.Pptx

  • 2. Silverpop for Salesforce.com Seamless connection to the world’s #1 on-demand CRM service Silverpop for Salesforce.com provides marketers seamlessly integrated, point-and-click tools that synchronize CRM data and email marketing activity to improve the relevance of email marketing programs and provide Salesforce.com users with a clear view into marketing activity.
  • 3. • Synchronize Salesforce.com lead and contact data with Silverpop Engage • Sync up to 400 Salesforce.com fields • Intuitive point-and-click mapping tool to manage all aspects of the synchronization
  • 4. • Manage all aspects of the synchronization with an intuitive, bi-directional visual field mapping tool • No IT resources necessary!
  • 5. • Select Template to send from within Salesforce • Messages is sent to individual and/or campaign groups via Silverpop Engage
  • 6. Contact Insight See message history (did they open, etc) and actions taken on web site
  • 8. Insight Into Program Participation Programs are automated series of messages that can be setup in Silverpop. Users can see what Programs contacts are engaged.
  • 9. Easily Add Contact to Programs
  • 10. Drill Down on all Actions taken
  • 11. Lead Alert Behaviors Clicked Link to Download a File Submit a Web Form Reached Lead Rank 850 Reached Lead Score In a Program
  • 12. Salesforce Chatter Integration • View lead alerts • Create tasks • Sync lead alert behaviors to Chatter