10 SEO Lessons from 2010
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The document outlines the top 10 SEO lessons learned in 2010, emphasizing the influence of social sharing and local search on rankings, and the growing complexity of organic marketing. It highlights key factors like unique tweeting sources, the impact of topic modeling, and the similarities in ranking influences between Google and Bing. The findings suggest that while link spam still works, there is an emerging need for deeper understanding of SEO dynamics as mobile and content strategies evolve.
10 SEO Lessons from 2010
- 1. Top 10 Lessons from 2010:What we’ve learned about SEO in the past 12 months.Rand Fishkin, CEO & Co-founder, SEOmozDcemeber2010
- 2. #1: Social Sharing Influences Search
- 3. Direct from the Source:Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article searchengineland.com/what-social-signals-do-google-bing-really-count-55389
- 4. What Might Be in a Tweet Algo? Number of Unique Tweeting Sources (Diversity)
- 5. “Author Authority” of the Tweeting Sources
- 6. Time of Tweet (QDF)
- 7. Connection Between Tweeter and Source Domain
- 8. Quantity + Quality of Retweets
- 9. Quantity of Clickswww.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo
- 10. #2: Data Suggests Some Other Influences on Rankings, Too
- 11. Social Sources, Mentions + More
- 12. #3: Google’s Betting Heavily on Local, but Rankings are Less of a Mystery
- 13. Increased Prominence of “Places”searchengineland.com/google-local-business-center-becomes-google-places-40307
- 14. Algo Heavy on Listing Quantity + Consistencywww.seomoz.org/blog/google-places-seo-lessons-learned-from-rank-correlation-data
- 15. #4: 2010 Still Wasn’t the “Year of Mobile” + Mobile SEO is Becoming Less “Unique”
- 16. Mobile SEO Very Similar to Web SEO
- 17. #5: Link Spam Still Works(But for How Long?)
- 18. How Can We Stop Buying Links When It Works?!searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457
- 19. #6: Topic Modeling Likely Has a Substantive Impact on Rankings
- 20. Simplistic LDA Models Offer Higher Ranking Correlation than Any Other On-Page Metricwww.seomoz.org/blog/content-optimization-revisiting-topic-modeling-lda-our-labs-tool
- 21. #7: No One’s Taking Market Share from Google (Yet)
- 22. Search Volume Growth Over Time
- 23. #8: Google + Bing Have Similar Ranking Influences
- 24. Google vs. Bing Ranking Correlationswww.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
- 25. #9: Video, News, Blogs, Images, Social are All Providing Opportunity(and adding complexity)
- 27. #10: Organic Marketing is All Connected
- 29. SEO in 2011:
- 30. Q+ARand Fishkin, CEO & Co-Founder, SEOmoz Twitter: @randfish