Software for Search: Compendium, SEOmoz, & Distilled
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This document summarizes an SEO roundtable discussion between several experts. They discuss lessons from 2010 regarding personalization and localization. They also discuss how social signals from platforms like Twitter and Facebook can directly influence search rankings. The experts predict trends for 2011, including more influence from social and growing vertical search opportunities. They discuss the limits of automation in SEO and when human judgment is still needed. Finally, they take questions from participants on these topics.
![Examples - consulting“Welcome visitor, please find out selection of [insert product] below, we have [number of products] items. We think you’ll like them!”](https://image.slidesharecdn.com/compendiumdistilledseomozwebinar-101215135211-phpapp01/85/Software-for-Search-Compendium-SEOmoz-Distilled-51-320.jpg)
Software for Search: Compendium, SEOmoz, & Distilled
- 1. SEO Roundtable DiscussionSoftware for Search@ChrisBaggott@RandFish@WillCritchlow
- 5. Twitter + Facebook Directly Influence RankingsDanny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
- 9. SEO Trends in 20112011!!
- 11. More Influence from Social
- 13. (When) Will the Webspam Hammer Fall?
- 14. Software for Social & Search
- 15. The Search Demand Curve© 2010 Compendium, All Rights Reserved
- 16. Blog Reality: What Percentage of Visitors are Brand New?
- 17. Volume / Traffic Correlation
- 19. © 2010 Compendium, All Rights Reserved
- 30. Add on Bonus: Customers also posted on Trip Advisor
- 31. Total Campaign Traffic So Far
- 32. 16%12%11%9%16%15%18%16%29%© 2010 Compendium, All Rights Reserved
- 37. Rank Tracking
- 39. Self + Competitive Link Data
- 40. mozBar
- 42. The Primary Benefits of PROScale Your SEO Efforts (spend less time doing more)
- 43. Keep Your SEO Safe (moz checks your site every week)
- 44. One Source for all your SEO Metrics
- 45. Installation or Dev Time Not Required
- 46. Recommendations are Research-Backed
- 47. We’re Constantly Upgrading Based on Your FeedbackLimits of AutomationWill CritchlowHead of R&D, Distilled
- 48. “Every time I learn something new, it pushes something out of my brain”
- 49. Want:“smart and gets things done”
- 50. (Some people) are good at hard problems
- 51. Examples - consulting“Welcome visitor, please find out selection of [insert product] below, we have [number of products] items. We think you’ll like them!”
- 52. Examples - executionSource: http://danmeth.com/post/77471620/my-trilogy-meter-1-in-a-series-of-pop-cultural
- 54. People are neededTo draw meaning from data(*)
- 56. To research complex problems
- 57. To write great content(*)
- 58. To debug
- 59. For design(*)(*) at the time of writing
- 60. The “Affiliate” PenaltyWhen do we build software?
- 61. Questions?@ChrisBaggottBlog: blogging.compendiumblog.comEmail: chris@compendium.com@WillCritchlowBlog: www.distilled.co.uk/blogEmail: will.critchlow@distilled.co.uk@RandFishBlog: www.seomoz.org/blogEmail: rand@seomoz.org