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How to Create &
Manage Blog Content
“Computationally Intense Algorithm”
Content creation is the single
most important factor to your
program’s success.
How Marketers Participate in Search




       Pay Per Click keywords
                 •B-to-C averages 22,113 (mean around 1,000)
                 •B-to-B average = 806
Why Blogging works for SEO




      •   Keywords
      •   Titles
      •   Recent Content
      •   Lots of Content
      •   Links
      •   Relevance
Engagement:
Bounce Rates/Click Through Rates
How to Create and Manage Blog Content
“But I don’t have Time to
write all this content..”
Write Less!
Write Efficiently
Empower your team
Scour Your Email Newsletters
Print Collateral
Use Email to Solicit Content
Find Content Ideas:
      Read other blogs on your industry…your
comments
Focus on
Pictures & Video
Template Content!
Unlimited
Topic Driven
                       topic   topic   topic
Blogging
Trend Three: Control Is OK
Contact Information:
     Chris Baggott
     CEO/Co-founder
     Compendium Blogware
     chris@compendiumblogware.com
      Google – Chris Baggott

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How to Create and Manage Blog Content