Breaking Down Successful Blog Content
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The document outlines insights from Compendium's marketing team regarding blog visitor demographics, emphasizing that 82.39% of visitors are new prospects. It highlights strategies for creating engaging blog content, such as using relevant keywords and maintaining timely topics, while also mentioning the benefits of consistent blogging and incentives for contributors. Additionally, it provides a summary of the correlation between content uniqueness and traffic for the period of January to August 2009.
Breaking Down Successful Blog Content
- 2. Presented ByMeghan PetersMarketing CoordinatorMikey MioduskiCreative DesignerMegan GloverMarketing DirectorCompendium’sMarketing Team
- 3. #1 Takeaway
- 4. Who are my visitors?82.39% OF ALL BLOG VISITORS ARE BRAND NEW - PROSPECTS
- 5. How do they find you?Search
- 6. Referral
- 7. DirectHow do they find you?Search
- 8. Referral
- 9. DirectHow do they find you?Search
- 10. Referral
- 11. DirectHow do they find you?Search
- 12. Referral
- 13. DirectWhy Search Engines LoveBlogs Titles
- 14. Keywords
- 15. Recent Content
- 16. Frequent Content
- 17. RelevanceA blog post MUST be:SkimmableRelevant/KeywordsTimelyFocused
- 18. Where to begin?
- 19. Decide what Type of post you want to write.
- 20. Series Post
- 21. Video
- 22. Product/Service
- 24. Make Lists
- 25. Link to Related Industry News
- 26. Draft 365 Content Ideas
- 27. Who Blogs?
- 28. Keeping MomentumWIN Kings Island TicketsCompendium Runs on Dunkin
- 29. Sustaining Content CreationEveryone blogsMonthly rewards (and de-wards) for Top BloggerNifty Gift
- 30. Dunce CapsWeekly Incentives:Homemade breakfast
- 32. Pizza Party
- 33. Gift CardsContent / Unique Visit CorrelationJanuary - August 2009Unique Traffic
- 34. Question and AnswerKeep In TouchTwitter: cblogwareLinkedIn: http://www.linkedin.com/in/compendiumblogwareFacebook: http://www.new.facebook.com/compendium.blogware
Editor's Notes
- #4: Who’s your Audience?
- #5: Perhaps one of the biggest blogging mistakes companies make is that if they blog it… “they” will come. They being community, avid followers, etc. But the reality is that’s not true at all. In fact in our case 82.39% of all visitors are brand new. And that number continues to soar as we add more blogs and traffic grows. So, when planning your blogging strategy it’s imperative you set it up for the first time visitors and just as you would your main website.
- #10: Real quick… why do search engines love and return blogs… for all of these reasons. And, as you’ll see as someone leading your blogging strategy these are going to be at the forefront of your success. For instance… are you picking the right keywords for your blogs, are you creating and sustain relevant content. And, are you able to produce that content frquently.
- #22: Now that we have our blogs set up we have to create content. And, it’s not as hard as it sounds… in fact it’s quite fun for our team and also the company.
- #23: Here are some various things we do in order to sustain content.