SlideShare a Scribd company logo
The Visual Advantage
Image is Everything…
Andrew Melchior, VP & Founder
andrew@avalaunchmedia.com
Twitter: @atraine
Avalaunch Media is a full service
digital marketing agency with
locations in Utah and Arizona
specializing in the following:
Content Marketing
Search Marketing
Paid Media
Web Design
@atraine
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
@atraine
@atraine
The Visual Advantage - Image is Everything...
@atraine
@atraine
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
@atraine
@atraine
@atraine
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@atraine
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@atraine
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@atraine
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@atraine
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The Visual Advantage - Image is Everything...
@atraine
@atraine
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
@atraine
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
@atraine
@atraine
Win/Loss
Analysis
Internal Communication
• Focus groups
• Surveys
• Offsites
@atraine
Identify Your Best Content
Dig into Google Analytics and
find your site’s best performing
content of all time.
• What is hitting?
Top page views
• Why is hitting?
Does it rank well, is it being
referred, are people sharing it?
• When is hitting?
Seasonal stuff
Repurpose Successful Content
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Transform content you already have into:
@atraine
The Visual Advantage - Image is Everything...
Monitor Social Media
Now and Historically
@atraine
@atraine
@atraine
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
The Visual Advantage - Image is Everything...
Thank You!
Andrew Melchior, VP & Founder
andrew@avalaunchmedia.com
@atraine

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