Augmented Reality (AR): Designing the Use Case
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The document discusses the design and application of augmented reality (AR) to enhance user value through convenience and accessibility. It outlines various use cases, including product visualization, personalized engagement, and creative tools for expression, across sectors such as gaming, healthcare, and education. The projected growth of mobile AR is highlighted, with an estimated market value of $100 billion by 2020.
Augmented Reality (AR): Designing the Use Case
- 1. AUGMENTED REALITY DESIGNING THE USE CASE 1 Rori DuBoff Managing Director, Head of Content Innovation Rori.DuBoff@Accenture.com
- 2. CREATING USER VALUE Convenience & Access Anytime, Anywhere Visualize & Augment Anything, Any Format Rori.DuBoff@Accenture.com | September 2017 2
- 3. VISUALIZE AUGMENT Rori.DuBoff@Accenture.com | September 2017 3
- 4. DESIGN THE USE CASE USER WHERE: LOCATION HOW: INTERACT/ AUGMENT/ ALTER WHAT/WHO: VISUALIZE WHY: UTILITY CREATIVITY ENTERTAIN IMPACT: DATA ACTIONS EMOTIONS Rori.DuBoff@Accenture.com | September 2017 4
- 5. • Preview products and places in real-world context • Personalize & customize engagement • Easier navigation systems & guided workflow • Creative tools for expression & sharing • Environment-based gaming, activity & storytelling • Enhanced training and collaboration • Dimensionalise data insights 5 PURPOSE-DRIVEN IDEAS Rori.DuBoff@Accenture.com | September 2017
- 7. 7 OPPORTUNITY CATEGORIES Video Gaming Travel, Tourism & Transportation HealthcareReal Estate Automotive Retail & Marketing Education Entertainment Rori.DuBoff@Accenture.com | September 2017 Source: emarketer
- 8. MOBILE AR GROWTH 100 Billion Value by 2020 Rori.DuBoff@Accenture.com | September 2017 8
- 9. AMPLIFYING REACH & ENGAGEMENT 9Rori.DuBoff@Accenture.com | September 2017
Editor's Notes
- #6: Ikea, Major League Baseball (MLB), personal finance app MoneyLion and quartz producer Cambria