How to build user experience into courses
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The document outlines various concepts and ideas related to user experience (UX) design, including usability testing, content strategy, and storytelling in UX. It emphasizes the importance of empathy and user-centered design, encouraging early and frequent testing and iteration. Additionally, it highlights the role of content strategy in web development and the benefits of collaborative projects for gaining real-world experience.
How to build user experience into courses
- 1. Consider this A potpourri of ideas that can, perhaps, be built into your courses Presented to Oakland University By Carol Barnum carolbarnum@uxfirm.com
- 2. What’s out there that could be in here? USABILITY TESTING OTHER UX TOOLS CONTENT STRATEGY STORYTELLING IN UX SPONSORED PROJECTS
- 3. Usability testing 5 W’s and H
- 4. What? The ISO Definition: The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.
- 5. Put simply The activity that focuses on observing users working with a product, performing tasks that are real and meaningful to them.
- 6. Why? Empathy
- 9. Don’t wait for a finished product • Test early • Test often • Iterate to build UX into design
- 10. Who? Your users
- 11. This Photo by Unknown Author is licensed under CC BY-SA
- 13. Wherever your users are Face to face Remote
- 14. How? In person • Script-based • Guerilla-style Online tools • Usabilityhub.com • OptimalWorkshop.com • UserTesting.com
- 15. ▪ Usability Testing of Fruit Let’s watch a session
- 16. Check it out
- 17. Content Strategy What? Who? How?
- 18. What? the planning, development, and management of informational content—written or in other media. The term is particularly common in web development since the late 1990s. It is recognized as a field in user experience design but also draws interest from adjacent communities such as content management, business analysis, and technical communication. Source: Wikipedia
- 19. It all started in 2009 • Content Strategy for the Web, 2009, Halvorsen, 2nd ed. 2012 • Web Content Strategist’s Bible, The Complete Guide to a New and Lucrative Career for Writers of All Kinds, 2009, Sheffield • Clout: The Art and Science of Influential Web Content, 2010, Jones; Clout 2.0 (The Content Advantage), 2018 • Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Projects 2012, Bloomstein • Content Strategy: Connecting the Dots between Business, Brand, and Benefits, 2012, Bailey and Urbina • Content Strategy 101:Transform Technical Content into a Business Asset, 2012, O’Keefe, Pringle, Rockley • Managing Enterprise Content: A Unified Content Strategy, 2012 • Content Everywhere: Strategy and Structure for Future-Ready Content, 2012, Wachter-Boettcher
- 21. How? content inventoryAudit creation, publication, governance of content Plan content creation and revisionManage contentCreate
- 23. Overheard in testing • “We know the content isn’t right. We’ll get to it later.” • “We’re testing the site, but we don’t have …” • the content yet • help or user assistance
- 24. Content should be tested Lorem ipsum dolor sit amet, consectetuer libero fringilla etiam sem, a suspendisse nec parturient, fringilla lectus ac wisi sem facilis rutrum, lacus imperdiet sed dignissim enim libero. Vel vitae donec, ante mi montes sed. Dolor nunc neque convallis sodales dignissim ipsum. Tempus nisl placerat, accumsan nibh lectus tincidunt vitae rutrum non, quisque lorem nibh aenean arcu ut, proin praesent phasellus eros varius
- 25. What can you learn from testing content? Can users find and view the content? Do users understand and want to take action? Can users complete the action? Clout, Colleen Jones
- 26. What else can you learn? Is it what users want and need? Is it presented with good information design? Is it organized in a way that works for users? Does the writing help users skim & read quickly? Are the words the ones your users understand? Do users interpret images accurately? Letting Go of the Words, Ginny Redish
- 27. Check it out • Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook, 2017 • Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, 2017 • The Story Engine: An Entrepreneur’s Guide to Content Strategy and Brand Storytelling without Spending All Day Writing, 2017 • Content Strategy Planner, 2nd ed., 2017 • Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Everytime You Hit Publish, 2018 • Blog Writing: How to Create Killer Content Strategy, Grow Audience and Learn to Monetize Your Blog, 2018
- 28. Storytelling in UX Who? Why? How?
- 29. Who?
- 30. Why? •Build teams •Develop empathy for the user •Create products that are user-centered
- 31. How? Storytelling artifacts Personas Storyboards Design thinking
- 32. Personas
- 33. Storyboard
- 34. Design thinking
- 35. Check it out • Storytelling for User Experience, 2010 • The Essential Persona Lifecycle, 2010 • Design Thinking Playbook, 2018 • Design Thinking Process and Methods, 4th ed., 2018
- 36. Sponsored Projects What? How? Why?
- 37. What? • Real project • Sponsor engagement • Milestones • Deliverables
- 38. How? On campus • Solicit project sponsors • Ask students to suggest projects Off campus • Non-profit organizations • Work-related projects • Your connections • Student connections
- 40. Examples Feasibility study Content strategy Usability testing Other user research
- 41. Let’s review - What’s out there that could be in here? USABILITY TESTING OTHER UX TOOLS CONTENT STRATEGY STORYTELLING IN UX SPONSORED PROJECTS
- 42. Let’s brainstorm
- 43. This Photo by Unknown Author is licensed under CC BY-NC-ND