UX 5 Ws and H: User Experience Demystified
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The document discusses the 5 Ws (Who, What, Where, When, Why) and H (How) of user experience (UX) and usability testing. It explains that usability testing involves observing users complete meaningful tasks to evaluate a product's effectiveness, efficiency and satisfaction based on predefined goals for a specific context. The document outlines different testing environments like on-site labs, remote options, and portable setups to engage users wherever they are located. It emphasizes an iterative process of planning, testing, reviewing and revising products based on test results to improve the user experience and ultimately drive business results like increased sales and customer satisfaction.
UX 5 Ws and H: User Experience Demystified
- 1. UX: 5 Ws and H User Experience Demystified Carol Barnum, Ph.D. Director, Usability Center Southern Polytechnic The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 2. Who? Who am I? Who are your users? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 3. What? What is usability? What is usability testing? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 4. Usability ‐ ISO 9241‐11 The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 5. Usability Testing The activity that focuses on observing users working with a product, performing tasks that are real and meaningful to them. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 6. When? Once and done More than once . . . iterate The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 7. When? Once and done More than once . . . iterate The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 8. Where? Here . . . There . . . Everywhere . . . The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 9. Executive Viewing Room Meeting, planning, and observing testing The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 10. Evaluation Room office setup Participant at computer talks to moderator after session. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 11. Evaluation Room living room setup Presto, it’s a living room for a test of a DVR installation at home. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 12. Control Room Command Central for up to 6 people on the core team to observe and take notes of the user’s session. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 13. Lab on the go A complete lab packs in a suitcase to go to the client’s location. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 14. Portable lab sets up in any space The user at the laptop is observed by the moderator and logged and recorded by the logger (forefront) The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 15. Remote testing Using meeting/collaboration software connected to our logging computer, we can reach users worldwide. The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 16. Why? It’s not your mother’s (or father’s) focus group Seeing is believing Quick results The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 17. How? Plan Review Prepare Revise Test Test again The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 18. How many??? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 19. Let’s Review Who? What? Where? When? Why? How? The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011
- 20. Why not? Better UX = better products = increased customer satisfaction = more sales = more “likes“ The Usability Center KEN Focusing on User Experience Since 1994 August 19, 2011