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MAKING A BUSINESS PLAN Rajeev Roy
Uses of a Business Plan Comprehensiveness Communication Guidance Firms that plan better are more likely to succeed
Who is it for? Self Investor Debt Equity Key employees Significant others
Elements of the Business Plan
Preliminary sections Cover page Table of contents Executive summary
Major sections Background History Current situation Firm’s advantage Objectives (quantitative / qualitative) Short term Long term
Market analysis Overall market Specific market Focus on the consumer Competitive factors Macroeconomic influences
Development and production Stages of product development Production process Use of flow charts Resources (and risks) Quality program
Marketing strategy Overall concept and orientation Marketing strategy Discuss along 4 Ps Sales forecast Size of market Market penetration Pricing Follow up segments
Financial statements Projected profit and loss statements Projected cash flow statement Projected balance sheets IRR and NPV projections Break-even analysis In a table
Financial strategy Financial resources Sources – pref. for debt/equity Uses – priorities, expansion plans Internal control and monitoring systems
HRM strategy Structure of organisation Manpower planning Supervision Benefits / compensation [retention] Legal & regulatory obligations Key personnel
Ownership CVs of promoters Form of business Subsidiaries, holding companies Equity positions
Critical risks & contingencies Failure to produce product promised Failure to meet production deadlines or sales forecasts Problems with suppliers and distributors Unforeseen industry trends Unseen political, economic, social, technological events
Critical risks & contingencies (cont.) Retaliation by competitors Problems related to inexperienced mgmt Problems related to unproven technology Difficulties in raising adequate finance Other issues specific to the firm
Schedule / Milestones Completing licensing / permit requirement Completion of R & D efforts Completion of product/prototype testing Purchase/lease of facilities Construction timetable Hiring  Begin production
Appendices Financial statements Photo or drawing of your product Photo of location Layout diagram Sales & profitability forecast charts Market survey & documentation
Appendices Fixed asset acquisition schedule Sample press releases, adverts Price lists, catalogues Individual & corporate tax returns CVs of promoters, key individuals

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Making a business plan

  • 1. MAKING A BUSINESS PLAN Rajeev Roy
  • 2. Uses of a Business Plan Comprehensiveness Communication Guidance Firms that plan better are more likely to succeed
  • 3. Who is it for? Self Investor Debt Equity Key employees Significant others
  • 4. Elements of the Business Plan
  • 5. Preliminary sections Cover page Table of contents Executive summary
  • 6. Major sections Background History Current situation Firm’s advantage Objectives (quantitative / qualitative) Short term Long term
  • 7. Market analysis Overall market Specific market Focus on the consumer Competitive factors Macroeconomic influences
  • 8. Development and production Stages of product development Production process Use of flow charts Resources (and risks) Quality program
  • 9. Marketing strategy Overall concept and orientation Marketing strategy Discuss along 4 Ps Sales forecast Size of market Market penetration Pricing Follow up segments
  • 10. Financial statements Projected profit and loss statements Projected cash flow statement Projected balance sheets IRR and NPV projections Break-even analysis In a table
  • 11. Financial strategy Financial resources Sources – pref. for debt/equity Uses – priorities, expansion plans Internal control and monitoring systems
  • 12. HRM strategy Structure of organisation Manpower planning Supervision Benefits / compensation [retention] Legal & regulatory obligations Key personnel
  • 13. Ownership CVs of promoters Form of business Subsidiaries, holding companies Equity positions
  • 14. Critical risks & contingencies Failure to produce product promised Failure to meet production deadlines or sales forecasts Problems with suppliers and distributors Unforeseen industry trends Unseen political, economic, social, technological events
  • 15. Critical risks & contingencies (cont.) Retaliation by competitors Problems related to inexperienced mgmt Problems related to unproven technology Difficulties in raising adequate finance Other issues specific to the firm
  • 16. Schedule / Milestones Completing licensing / permit requirement Completion of R & D efforts Completion of product/prototype testing Purchase/lease of facilities Construction timetable Hiring Begin production
  • 17. Appendices Financial statements Photo or drawing of your product Photo of location Layout diagram Sales & profitability forecast charts Market survey & documentation
  • 18. Appendices Fixed asset acquisition schedule Sample press releases, adverts Price lists, catalogues Individual & corporate tax returns CVs of promoters, key individuals