Kapow is a content migration utility that can automatically migrate legacy web content into new content management systems (CMS) through an easy graphical user interface. It is important for clients because it allows quick and predictable migration of large amounts of legacy content without disruptions. It is important for the company because it provides quicker turnaround times, less impact on development resources, and opportunities for partnership in translating international content which can be difficult. Kapow works by scanning content to identify templates and components, locating assets, creating rules to map old content to new templates, and exporting the new content into the target CMS.