Second CRM presents a partner program aimed at automating business operations for small to mid-market businesses in Asia, seeking to profitably support at least 100,000 businesses by 2020 through partnerships. The program includes various partner tiers—business associates, resellers, consulting partners, and application partners—each with specific roles and rewards for generating leads and closing sales. Second CRM emphasizes accessibility to cloud technology with localized support, allowing partners to add revenue streams and grow businesses effectively.