Advertising is everywhere and uses various mediums like billboards, posters, internet, TV, radio, magazines and newspapers. The purpose of advertisements is to satisfy consumer needs by making them believe they need the product to become more glamorous, powerful or popular. A successful ad convinces customers that buying the product will improve their life, making the product a must-have. Advertisers employ different strategies like using famous names, catchy slogans, fun characters or impressive offers. They also target specific audiences by choosing appropriate magazines, TV/radio times or seasons.
