Codes and conventions a2 advert page
- 1. CODES AND CONVENTIONS REGIONAL MAGAZINE ADVERT PAGE
- 2. Gresham Blake (Absolute Magazine) Advert for a designer clothing shop Store address shown to inform the reader – fulfils cognitive needs. Minimal text on page, emphasises the importance of the image. Mid shot of woman, clearly showing what she’s wearing – reflects the nature of the store being advertised. Shallow depth of field further exaggerates the importance of the model and what she’s wearing, linked to the shop. Not direct mode of address – takes the readers focus away from the model and more to the outfit. One image takes up the whole page with text placed on top, very conventional within the magazines I’ve researched. Model with blue hair and colourful tattoos is hegemonic for the Brighton area Assosciation between model and product is made through wearing the items – allows audience to buy into the ideology of the model Female model sexualised in the eye of straight males – expression is enticing (Mulvey)
- 3. Pretty Little Thing (A Magazine) ‘Available on app store’ – relates to pretty little things customers as they are teenage / young adult females who would use technology Direct mode of address used in both pics, creates personal relationship with reader – uses & grats Famous person used to model, makes people more likely to buy the products as the reader would want to relate to the celeb. Her name is also placed in the right bottom corner to create further more recantation Website placed so the reader can shop the clothing easily Price is the biggest font on the page – informational needs Assosciation between model and product is made through wearing the items – allows audience to buy into the celeb’s ideology Female model sexualised in the eye of straight males (Mulvey)
- 4. Common conventions of fashion store adverts • The use of direct mode of address is usually avoided based on the adverts I’ve researched – could be in order to take the readers attention away from the model themselves and focus more on the clothes being advertised. • Long shots used to show the full outfit • 1 photo takes up the page with text placed on it, logo is also placed somewhere on the page. • A lot of adverts use attractive females as the model, enables advert to be sexualised by the male gaze (Mulvey).
- 5. Revolution Brighton (WHM Magazine) Main image reflects the product that’s being sold Social media links – considers target audience and makes it easy for the reader to get in contact. Informative needs, uses & grats Different fonts breaks up the text and emphasises importance for different parts of the page Main image used as the background with text placed over it. Conventional for food / drink adverts Language used to entice the reader and persuade them to ‘enjoy brightons dining experience’. Reader could feel left out of they don’t try it. Same colour font used for the whole page
- 6. Boho gelato (Absolute Brighton) Collage of customer photos used as the background – makes customers feel valued Encourages customers to take photos of their ice cream for a chance to be featured – free advertising Ice cream parlour in Brighton Address and website is the only text on the page other than the logo - makes it easily accessible for the reader, informative needs Advert links to the region of the magazine (brighton ice cream parlour in brighton magazine) Logo placed in the middle of the page - eyecatching
- 7. Common conventions of restaurant adverts • Appetising photo of the restaurant / food used as the background image with text placed over the top • Restaurant address and social media links usually placed at the bottom of the page • Minimal text, in attempts to keep the readers main focus on the food
- 8. Wren kitchens (Cheshire magazine) Double page advert Advert for kitchens High key lighting used to photograph a modern looking room Kitchen sale is the biggest text on the page and placed on a red box. Emphasises the subject of the advert An advert like this probably wouldn’t be placed in a regional advert targeted at a younger audience because it wouldn’t appeal to them as much. One image takes up the whole page – common convention. Contact details for the stores near the targeted region are placed, informing the reader. Cognitive needs Up to date, trendy ‘must have’ kitchen furniture used in order to appeal to the reader
- 9. In – toto kitchens (Kensington and Chelsea magazine) 1 image of the product takes up the whole page Lighting makes the kitchen look ‘cosy’, links to the fact that it’s a winter sale. The fact theres a kitchen advert suggests an older target audience for the magazine Double page advert Different ways of contacting the company placed at the bottom, informing the reader Message written for the reader – creates personal relationship (uses & grats) and makes them feel valued
- 10. Common conventions of interior / furniture store adverts • Typically found in regional adverts aimed at the older generation • Double page adverts – as most pics of rooms would be landscape not portrait • One image takes up whole page, very common convention within all the advert pages I’ve looked at
- 11. After researching different types of regional magazine ad pages, I have decided that I will produce a fashion store advert because I think that it will be the most efficient in order to make my advert look as genuine as possible with the limited resources I have.