NMDL presentation - Payless

Payless ShoeSource aims to integrate social media like Facebook, Twitter, and Scvngr into their marketing strategy to build relationships with customers and promote weekly/monthly deals. They will use social media to share deals, conduct contests, and link to their website while also using Google Adwords and analyzing customer feedback and site traffic metrics to measure the success of their social media marketing campaign during peak back-to-school, cruise, and seasonal periods within an allocated budget and timeline.