01 introduction to strategic management 2014

Strategic Management @ 2014
Wai chamornmarn
01 Introduction

Assessing
the situation
Exploring
the vision
Formulating
challenges
Exploring
ideas
Formulating
solutions
Exploring
acceptance
Formulating
a plan
CREATIVE

PROBLEM

SOLVING

PROCESS

CLARIFICATION

TRANSFORMATION

IMPLEMENTATION

Clarification
Transformation
Implementation

Step

(1)
Assessing
the

situation

(2)
Exploring
the
vision

(3)
Formulating

challenges

(4)
Exploring
ideas

(5)
Formulating

solutions

(6)
Exploring

acceptance

(7)
Formulating
a
plan

Diverge
Converge
Diverge
Converge
Diverge
Converge

Purpose
To
describe
and
identify

relevant
data
and
to

determine
next
process

step

To
develop
a
vision
of
a

desired
outcome

To
identify
the
gaps

that
must
be
closed
to

achieve
the
desired

outcome

To
generate
novel
ideas

that
address

importance
challenges

To
move
from
ideas
to

solutions

To
increase
the

likelihood
of
success

To
develop
an

implementation
plan

Thinking

Skill

Diagnostic
Visionary
Strategic
Ideational
Evaluative
Contextual
Tactical

Making
a
careful

examination
of
a
situation,

describing
the
nature
of
the

problem,
and
making

decisions
about
appropriate

process
steps
to
be
taken

Articulating
a
vivid
image
of

what
you
desire
to
create

Identifying
the
critical

issues
that
must
be

addressed
and
pathways

needed
to
move
toward
the

desired
future

Producing
original
mental

images
and
thoughts
that

respond
to
important

challenges

Assessing
the

reasonableness
and
quality

of
ideas
in
order
to
develop

workable
solutions

Understanding
the

interrelated
conditions
and

circumstances
that
will

support
or
hinder
success

Devising
a
plan
that

includes
specific
and

measureable
steps
for

attaining
a
desired
end
and

methods
for
monitoring

effectiveness

Affective

Skills

Mindfulness
Dreaming
Sensing
gaps
Playfulness

Avoiding
premature

closure

Sensitivity
to

environment

Tolerance
for
risks

Attending
to
thoughts,

feelings
and
sensations

relative
to
the
present

situation

To
imagine
as
possible
your

desires
and
hopes

To
become
consciously

aware
of
discrepancies

between
what
currently

exists
and
is
desired
or

required

Freely
toying
with
ideas
Resisting
the
urge
to
push

for
a
decision

The
degree
to
which
people

are
aware
of
their
physical

and
psychological

surroundings

Not
allowing
yourself
to
be

shaken
or
unnerved
by
the

possibility
of
failures
or

setbacks

Key
Words

Picture,
dream,
look
at,

forecast,
contemplate,
see,

speculate,
ponder,
wonder

about

Clarify,
untangle,
explicate,

define,
decipher,
clear
up,

uncover,
discern
why

Come
up
with,
invent,
break

through,
originate,

innovate,
hatch,
fashion,

think
up,

Develop,
elaborate,
expand,

evaluate,
flesh
out,

strengthen,
refine,
analyze,

maximize,
build
on

Sell,
convince,
market,

promote,
leverage,

influence,
persuade,
pitch,

position,
introduce,

advocate,

Execute,
implement,
do,

script,
orchestrate,
devise,

plot,
outline,
organize,

rollout,

Tools
•  5
W’s
and
an
H

•  Why/why
diagram

•  Hits

•  Highlighting

•  Wishful
thinking

•  Storyboarding

•  Success
zones

•  Statement
starters

•  Webbing

•  Brainstorming

•  Forced
connections

•  Criteria

•  Evaluation
matrix

•  PPC°

•  Assisters
and
resisters

•  Stakeholder
analysis

•  Generating
actions
steps

•  How-‐how
diagram

•  Sequencing

•  Performance
dashboard

Strategic Analysis
Agrifood Competitiveness analysis/FutureAnalysis
Energy StakeholderAnalysis,Business Ecosystem
Health Care & Phama Value &Value Net Analysis,Industry Analysis
Retailing Business model, Dynamic Capability
Banking Corporate Strategy, Competitive Strategy
Transportation Global Strategy And Strategic Alliance
Consumer And Digital Electronics Innovative Strategy
ICT Technology Strategy

See what the others don’t see

16 dots, ? lines? triangles

1999.The McQuaig Group Inc. Alternatives p. 9
แนวความคิดของสามเหลี่ยม

If you is going to get A
•  เริ่มต้นวัน (class)แต่ละคนด้วยปัญหาการคิดและท้าทายซึ่งกันและกันด้วยปัญหา
•  นักเรียนแต่ละคนอาจมาด้วยวิธีที่แตกต่างกันในการแก้ปัญหาและคําตอบที่แตกต่างกัน
•  ค้นหาความหมาย, Seeking Logic, ค้นหาเหตุผล
•  หลีกเลี่ยงการมองหาคําตอบที่ง่าย
•  มีหลักฐานพิสูจน์ได้
•  ใช้มุมมองที่แตกต่างกัน (แม้ว่าคุณจะไม่เห็นด้วยกับพวกเขา)
•  ยอมรับอาจจะมีมากกว่าหนึ่งคําตอบ "ที่ถูกต้อง"
•  คิดว่าทําไมถึงสร้างทางเลือกและตัดสินใจ

01 introduction to strategic management 2014

Multidimensional Thinking

Dialectical Thinking
•  Yin and Yang are opposites, both of which could not exist without the other.
The idea is that everywhere in nature opposites must coexist harmoniously.
•

Quantum Thinking
A or B
Energy
EnergyEnergy
False
Duality
Particle/Wave
Point of
Observation
Multiple views of
reality
All is
energy in
transition

•  Chinese

Strategic Thinking

•  Western

Strategic Thinking

Strategic Thinking

In their book Introduction to Strategy, Liedtka et. al say:
•  “in any analysis, it is important to be prepared to articulate your major
conclusions and provide evidence and analysis in support of them. You
should be prepared to not only present your own analysis and
conclusions, but also respectively challenge and extend the viewpoints
of others … strategic analysis requires the honing of your skill in logic
and argumentation.”

Strategic Thinking: Can it be Taught?

3. The concept of strategic thinking
•  1.Strategic thinking is the integration of knowledge, imagination and will seen in different
perspective of time and space
•  2.Strategic thinking is a holistic phenomenon incorporating the whole set of most
important development process
•  3. Strategic thinking is a holistic phenomenon of long duration understanding the role of
continuation and even inertia of the historical experiences
•  4.Strategic thinking is a holistic phenomenon trying to discover the turning points, which
are introducing deep and relatively rapid structural changes in the system of factors and
driving forces, shaping the processes of global development
•  5. Strategic thinking is a holistic phenomenon incorporated into the domain of teleology –
is a system of goals defining the character of the given prospective reality
•  6.Strategic thinking is a holistic phenomenon of the decision making domain – the
domain of grand strategic choices


Strategic Questions

Good analysts will first ask “why?” rather than asking “how?”, and
after seeing the results, will ask “so what?” rather than saying
“interesting.”

The essence of strategy is synthesis rather than analysis

Top 25 Firms in 2013
1.  Bain & Company
2.  McKinsey & Company
3.  The Boston Consulting Group, Inc.
4.  Booz & Company
5.  Deloitte Consulting LLP
6.  Oliver Wyman
7.  A.T. Kearney
8.  PricewaterhouseCoopers LLP
(Consulting Practice)
9.  Analysis Group, Inc.
10. Censeo Consulting Group
11. Monitor Group
12. L.E.K. Consulting
13. Point B
14. ZS Associates
15. Marakon
16. The Cambridge Group
17. Cornerstone Research
18. The Chartis Group
19. Accenture
20. Milliman, Inc.
21. NERA Economic Consulting
22. Alvarez & Marsal
23. Putnam Associates
24. West Monroe Partners
25. ClearView Healthcare Partners

01 introduction to strategic management 2014

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