Module 03: UX Thinking
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This document discusses UX/Design Thinking principles including discovering problems through understanding user needs, validating solutions with users, and iterating designs rapidly through prototyping and testing. It emphasizes learning about users and problems, generating many creative solutions, and testing hypotheses with users to gradually improve the design. The goal is to balance the concerns of users, business, and other stakeholders by grounding decisions in what users really need and will find helpful.
Module 03: UX Thinking
- 1. UX/Design Thinking It’s how we discover problems ! It’s how we approach problems
- 2. UX/Design Thinking Eivind Mølster,Posten Norway
- 3. UX/Design Thinking A few basic questions: ! "What problem does this solve?" ! "For whom?" ! "And how do we know this?" ! (Pro tip: Ask these at a job interview.)
- 4. UX/Design Thinking A lot of founders or managers will say: ! "Well, I want it." ! "I know the market." ! "The investors like it, so it must be proven." ! (Pro tip: This leads to bad things.)
- 6. UX/Design Thinking Customer-facing page: The company knew where all its products lived, buried in "family" categories.
- 7. UX/Design Thinking (This is one of the family categories.) ! (Products were many clicks under there.)
- 8. UX/Design Thinking Result: confused, frustrated user, unlikely customer
- 9. UX/Design Thinking If you know how it works, ! you are not the user
- 10. UX/Design Thinking Sketchnote by @ElviaVasc, after talk by Christina Wodtke (@cwodtke)
- 11. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
- 12. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
- 13. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience We’re looking for a balance of all these concerns, skills, and talents. ! And a unicorn.
- 14. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience
- 15. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Who are the audience? ! What do they do? ! What do they think? ! What insights did you learn about what the problem really is?
- 16. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Vendor Gourmet Harried DadCity Official Traffic Planner Bored Kid
- 17. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience FRAME THE PROBLEM: ! What are the users really trying to solve? ! What roadblocks/pain points do they face? ! What opportunities might there be for creative solutions?
- 18. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience USER: ! NEEDS TO: ! BECAUSE: ! (… and that’s an insight)
- 19. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Come up with as many solutions as possible. ! Don’t be constrained by“well we can’t do that because...” thinking. ! Be open to all ideas. ! Looking for quality and quantity (thorough exploration of problem space).
- 20. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Generate a range of solutions
- 21. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Prototyping is SHARING ! Communicate the core elements of your solution to others. ! Simple, fast, low-cost creative expression. ! Learn through design & testing.
- 22. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Iterate RAPIDLY Cleaning & Maintenance View All Sanitizers & Disinfectants General Purpose Cleaners Healthcare View All Surface Disinfectants Skin Antiseptics Hand Hygiene All Products Sort Alphabetically Sort by Brand Or browse SearchAll View Selected PROFESSIONAL PRODUCTS COMPANY® But test with users, stakeholders (RITE methodology).
- 23. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Iterate RAPIDLY
- 24. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience Learn from the prototyping and testing. ! The idea is to learn through building, learn from responses, learn through the building process ! Gradually increase fidelity
- 25. UX/Design Thinking Copyright © 2012-2013 Brilliant Experience All design decisions are hypotheses that need to be tested against actual data. ! Do so, and you’ll be able to answer the questions we started with. ! And your product will have a better shot at succeeding.