Brainstorming "Generate Successful Project Ideas"
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The document outlines various brainstorming techniques to generate successful project ideas, highlighting the importance of a comfortable environment and inclusive participation. It details specific methods such as brainwriting, the stepladder technique, reverse brainstorming, and starbursting, along with the necessary preparations for effective sessions. Additionally, it encourages group work and testing these techniques to address challenges like ownership transfers of tourism businesses.
Brainstorming "Generate Successful Project Ideas"
- 1. Brainstorming - Generating Successful Project Ideas Anne-Maria Mäkelä and Silvia Barbone ammunwto@gmail.com silvia@jlageurope.com
- 2. Brainstorming – Who should join? • People with various backgrounds, sectors • People from various regions • Who else?
- 3. Basic Requirements 1. Comfortable environment – out of the normal setting 2. Rules – no mobiles; no critisism on ideas raised 3. Group size 4. Icebreakers
- 4. Techniques and Tools - the Crawford’s Slip Approach Preparation • How to present the problem? • How to analyze the contributions? • How to give feedback to the participants? • Paper slips – 5 to 25 ideas from each participant Briefing and Idea Generation • Clear and simple • Tell how the input of participants will be used • 5 to 25 ideas per participant • Organization of ideas/groupsings Feedback shows contributions are valued!
- 5. Techniques and Tools - Brainwriting • 5 to 7 people • Paper in front of each person • Write down the problem everyone is trying to solve at the top of the page. • Give a group 3 min to write down three ideas for how to solve the problems. • Gather in the papers, shuffle them and then pass them out for the round two – everyone generates three more ideas on the paper they have received • The moderator decides how many rounds there are • When rounds are finished, write all ideas on a whiteboard and discuss which ideas would work best for solving the problem
- 6. Techniques and Tools - the Stepladder Technique STEP 1: Present the task STEP 2: Form a core group (2 members) and let them to discuss the problem/task. STEP 3: Add a member to the core group. S/he present the ideas before hearing what ideas have already been discussed. The others will present their own ideas and then they discuss their options together. STEP 4: Repeat the process by adding members. STEP 5: Reach ta final decision.
- 7. Techniques and Tools - Reverse Brainstorming • ‘How do I solve this problem?’ vs. ‘How could I possibly cause the problem?’ • How to use the tool? - identify the problem or challenge - reverse the problem - brainstorm the reverse problem to generate reverse solution ideas - when ideas to solve the reverse problem have all been raised, reverse these into solution ideas for the original problem or challenge - evaluate these solution ideas – can you see a potential solution? • Example on Customer Satisfaction
- 8. Techniques and Tools - Starbursting Starbursting Template • For instructions on Starbursting, visit www.mindtools.com/rs/Starbursting. • For instructions on Brainstorming, visit www.mindtools.com/rs/brainstorming. To learn more skills like this, subscribe to the free Mind Tools newsletter: http://www.mindtools.com/subscribe.htm. © Copyright Mind Tools Ltd, 2007-2011. Please feel free to copy this sheet for your own use and to share with friends, co-workers or team members, just as long as you do not change it in any way.
- 9. Tools available online Examples • http://mashable.com/2013/09/25/mind- mapping-tools/
- 10. Group work – brainstorming • Group size 5-7 persons • Test one of the brainstorming tools presented • Example of challenge ‘Ownership transfers of tourism businesses’