user research part 1 - surveys, focus groups, interviews
Download as PPTX, PDF1 like397 views
The document provides information about conducting user research for a course management tool redesign project. It lists announcements, shows and tells, and user research as topics. Under user research, it discusses survey, interview, and focus group research methods, and provides tips for choosing a method, asking questions, and analyzing the collected data to understand users' goals, activities, difficulties and feedback.
user research part 1 - surveys, focus groups, interviews
- 1. ANNOUNCEMENTS Course redesign help - Monday
- 2. SHOW & TELL
- 5. SOME RESEARCH TOOLS Surveys Interviews Focus groups
- 6. WHAT DO YOU ASK? Course management tool
- 7. WHAT DO YOU ASK? ASK ABOUT DO NOT ASK: Users’ general goals What do you want? Activities related to How would you design area (courses, it? studying) Difficulties, frustrations (what’s easy/difficult)
- 8. SOME RESEARCH TOOLS Surveys HOW DO YOU CHOOSE? Interviews Course Focus management tool groups
- 9. SOME TIPS Surveys Specific measures of time, frequency (NOT: rarely – often) Interviews Establish rapport! Homogenous / Heterogeneous Focus groups Groupthink Domination by one member
- 10. DATA ANALYSIS Surveys Frequencies, Means, Most common answers Interviews Themes & patterns from Focus recurring answers groups