[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

The document outlines 27 things that a referral program needs to be successful. Some key points include setting reasonable expectations, measuring customer happiness through net promoter scores, using shareable tracking links, customizing the referral experience for both referrers and referrals, testing different messaging and incentives, and continually optimizing the program through testing and metrics. The overall goal is to build a referral program that encourages existing customers to invite new customers in a way that is beneficial for both parties.