MoPeD: A Model of Pedestrian Demand forTravel Demand Forecasting Models 
Pro Walk/Pro Bike/Pro Place –Pittsburgh, PA 
09September 2014 
Patrick A. Singleton* 
Kelly J. Clifton, PhD* 
Christopher D. Muhs* 
Robert J. Schneider, PhD† 
* Portland State U. † U. Wisconsin–Milwaukee
Background 
Why model pedestrian travel? 
2 
health & safety 
new data 
mode shifts 
greenhouse gas emissions 
plan for pedestrian investments 
& non-motorized facilities 
Background — Method — Results — Future Work
•Metro: metropolitan planning organization for Portland, OR 
•Two research projects 
Project overview 
3 
Image: Citizens for a Better Environment and the Environmental Defense Fund. In: Beimborn, E., & Kennedy, R. (1996). 
Inside the blackbox: Making transportation models work for livable communities. https://www4.uwm.edu/cuts/blackbox/blackbox.pdf 
pedestrian 
environment 
pedestrian demand estimation model 
Background — Method — Results — Future Work
Demand modeling 
4 
1. Generation 
2. Distribution 
3. Mode Choice 
4. Assignment 
Trip-Based Model Sequence 
How many trips? 
Where do they go? 
What travel mode? 
What route? 
1,000trips start here 
100trips go to Point 
75% walk 
via Penn and Liberty 
Question 
Example 
Background — Method — Results — Future Work
Current method 
5 
Trip Distribution or Destination Choice (TAZ) 
Mode Choice (TAZ) 
Trip Assignment 
Pedestrian Trips 
All Trips 
Pedestrian Trips 
Vehicular Trips 
TAZ = transportation analysis zone 
Trip Generation (TAZ) 
Background — Method — Results — Future Work
New method 
6 
TAZ = transportation analysis zone 
PAZ = pedestrian analysis zone 
Trip Generation (PAZ) 
Trip Distribution or Destination Choice (TAZ) 
Mode Choice (TAZ) 
Trip Assignment 
Pedestrian Trips 
Walk Mode Split (PAZ) 
Destination Choice (PAZ) 
I 
II 
All Trips 
Pedestrian Trips 
Vehicular Trips 
Background — Method — Results — Future Work
Pedestrian analysis zones 
7 
TAZs 
PAZs 
Home-based work trip productions 
1/20mile = 264feet ≈ 1minute walk 
Metro: ~2,000TAZs ~1.5million PAZs 
Background — Method — Results — Future Work
Pedestrian Index of the Environment (PIE) 
PIE is a 20–100score total of 6 dimensions, calibrated to observed walking activity: 
8 
ULI = Urban Living Infrastructure: pedestrian-friendly shopping and service destinations used in daily life. 
Pedestrian environment 
People and job density 
Transit access 
Block size 
Sidewalk extent 
Comfortable facilities 
Urban living infrastructure 
Background — Method — Results — Future Work
New Tools for Estimating Walking and Bicycling Demand
Walk mode split 
Probability(walk) = f(traveler characteristics, pedestrian environment) 
10 
I 
Walk Mode Split (PAZ) 
Pedestrian Trips 
Vehicular Trips 
•Data: 2011OR Household Activity Survey: (4,000walk trips) ÷(50,000trips) = 8% walk 
•Model: binary logistic regression 
Background — Method — Results — Future Work
Results 
•Household characteristics 
11 
I 
+ positively related to walking 
–negatively related to walking 
number of children 
age of household 
vehicle ownership 
3.6% 
4.4% 
5.4% 
0% 
2% 
4% 
6% 
Increase in odds of walking 
home–work trips 
home–other trips 
other–other trips 
•Pedestrian environment 
+ positively related to walking 
+ 1point PIE 
associated with: 
Background — Method — Results — Future Work
Destination choice 
12 
II 
Pedestrian Trips 
Destination Choice (PAZ) 
Prob(dest. zone) = f(distance, size, pedestrian environment, traveler characteristics) 
Δ odds of walking to destination 
+ 1mile of distance 
75–90%decrease 
2x number of retail jobs 
10–50% increase 
+ 1point PIE 
1–5%increase 
•Preliminary results: 
Background — Method — Results — Future Work
Future work 
•Continue destination choice modeling 
•Predict potential pedestrian paths 
•Refine and verify PIE 
•Test method in other region(s) 
Background — Method —Results — Future Work 13
Questions? 
Project report/info: http://otrec.us/project/510 
http://otrec.us/project/677 
Patrick A. Singletonpatrick.singleton@pdx.edu 
Christopher D. Muhsmuhs@pdx.edu 
Kelly J. Clifton, PhDkclifton@pdx.edu 
Robert J. Schneider, PhDrjschnei@uwm.edu 
14 
Source: Clifton, K. J., Singleton, P. A., Muhs, C. D., Schneider, R. J., and Lagerwey, P. (2014). 
Improving the representation of the pedestrian environment in travel demand models: Phase I report(OTREC-RR-510). 
Background — Method — Results — Future Work

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New Tools for Estimating Walking and Bicycling Demand

  • 1. MoPeD: A Model of Pedestrian Demand forTravel Demand Forecasting Models Pro Walk/Pro Bike/Pro Place –Pittsburgh, PA 09September 2014 Patrick A. Singleton* Kelly J. Clifton, PhD* Christopher D. Muhs* Robert J. Schneider, PhD† * Portland State U. † U. Wisconsin–Milwaukee
  • 2. Background Why model pedestrian travel? 2 health & safety new data mode shifts greenhouse gas emissions plan for pedestrian investments & non-motorized facilities Background — Method — Results — Future Work
  • 3. •Metro: metropolitan planning organization for Portland, OR •Two research projects Project overview 3 Image: Citizens for a Better Environment and the Environmental Defense Fund. In: Beimborn, E., & Kennedy, R. (1996). Inside the blackbox: Making transportation models work for livable communities. https://www4.uwm.edu/cuts/blackbox/blackbox.pdf pedestrian environment pedestrian demand estimation model Background — Method — Results — Future Work
  • 4. Demand modeling 4 1. Generation 2. Distribution 3. Mode Choice 4. Assignment Trip-Based Model Sequence How many trips? Where do they go? What travel mode? What route? 1,000trips start here 100trips go to Point 75% walk via Penn and Liberty Question Example Background — Method — Results — Future Work
  • 5. Current method 5 Trip Distribution or Destination Choice (TAZ) Mode Choice (TAZ) Trip Assignment Pedestrian Trips All Trips Pedestrian Trips Vehicular Trips TAZ = transportation analysis zone Trip Generation (TAZ) Background — Method — Results — Future Work
  • 6. New method 6 TAZ = transportation analysis zone PAZ = pedestrian analysis zone Trip Generation (PAZ) Trip Distribution or Destination Choice (TAZ) Mode Choice (TAZ) Trip Assignment Pedestrian Trips Walk Mode Split (PAZ) Destination Choice (PAZ) I II All Trips Pedestrian Trips Vehicular Trips Background — Method — Results — Future Work
  • 7. Pedestrian analysis zones 7 TAZs PAZs Home-based work trip productions 1/20mile = 264feet ≈ 1minute walk Metro: ~2,000TAZs ~1.5million PAZs Background — Method — Results — Future Work
  • 8. Pedestrian Index of the Environment (PIE) PIE is a 20–100score total of 6 dimensions, calibrated to observed walking activity: 8 ULI = Urban Living Infrastructure: pedestrian-friendly shopping and service destinations used in daily life. Pedestrian environment People and job density Transit access Block size Sidewalk extent Comfortable facilities Urban living infrastructure Background — Method — Results — Future Work
  • 10. Walk mode split Probability(walk) = f(traveler characteristics, pedestrian environment) 10 I Walk Mode Split (PAZ) Pedestrian Trips Vehicular Trips •Data: 2011OR Household Activity Survey: (4,000walk trips) ÷(50,000trips) = 8% walk •Model: binary logistic regression Background — Method — Results — Future Work
  • 11. Results •Household characteristics 11 I + positively related to walking –negatively related to walking number of children age of household vehicle ownership 3.6% 4.4% 5.4% 0% 2% 4% 6% Increase in odds of walking home–work trips home–other trips other–other trips •Pedestrian environment + positively related to walking + 1point PIE associated with: Background — Method — Results — Future Work
  • 12. Destination choice 12 II Pedestrian Trips Destination Choice (PAZ) Prob(dest. zone) = f(distance, size, pedestrian environment, traveler characteristics) Δ odds of walking to destination + 1mile of distance 75–90%decrease 2x number of retail jobs 10–50% increase + 1point PIE 1–5%increase •Preliminary results: Background — Method — Results — Future Work
  • 13. Future work •Continue destination choice modeling •Predict potential pedestrian paths •Refine and verify PIE •Test method in other region(s) Background — Method —Results — Future Work 13
  • 14. Questions? Project report/info: http://otrec.us/project/510 http://otrec.us/project/677 Patrick A. Singletonpatrick.singleton@pdx.edu Christopher D. Muhsmuhs@pdx.edu Kelly J. Clifton, PhDkclifton@pdx.edu Robert J. Schneider, PhDrjschnei@uwm.edu 14 Source: Clifton, K. J., Singleton, P. A., Muhs, C. D., Schneider, R. J., and Lagerwey, P. (2014). Improving the representation of the pedestrian environment in travel demand models: Phase I report(OTREC-RR-510). Background — Method — Results — Future Work