10 Commandments of Gamification
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The document outlines ten commandments for effective gamification, emphasizing that it should be carefully integrated into user engagement strategies rather than treated as an add-on. It highlights the importance of understanding user motivation, customizing approaches, and selecting the right development partners for successful implementation. Additionally, the document showcases Robosoft Technologies' expertise in developing mobile and digital experiences, including successful projects like Voot and Dhoom:3 the Game.
![GamiďŹcation with Gaming
Thou shalt not confuse
GamiďŹcation |ËÉĄeÉŞmÉŞfÉŞËkeÉŞĘ(É)n|
noun [ mass noun ]â¨
â¨
The process of adding games or game-like elements to something (as a task) so as to encourage
participation.
Game |ÉĄeÉŞm|â¨
â¨
nounâ¨
â¨
A competitive activity involving skill, chance, or endurance on the part of two or more persons who
play according to a set of rules, usually for their own amusement or for that of spectators.
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10 Commandments of Gamification
- 1. 10 Commandments Š Robosoft Technologies 1996 - 2016 â ConďŹdential Document of GamiďŹcation
- 2. GamiďŹcation? What is Gartner deďŹnes gamiďŹcation as the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals â â
- 3. marketing channels Different 01 Social media 04 Long format video 02 Mobile 05 GamiďŹcation
- 4. GamiďŹcation? Why The answer is quite simple â It drives motivation.
- 5. GamiďŹcation with Gaming Thou shalt not confuse GamiďŹcation |ËÉĄeÉŞmÉŞfÉŞËkeÉŞĘ(É)n| noun [ mass noun ]⨠⨠The process of adding games or game-like elements to something (as a task) so as to encourage participation. Game |ÉĄeÉŞm|⨠⨠noun⨠⨠A competitive activity involving skill, chance, or endurance on the part of two or more persons who play according to a set of rules, usually for their own amusement or for that of spectators. 1
- 6. GamiďŹcation down thy user's throats Thou shalt not force Many individuals many ideas Participation should be encouraged not imposed Forced participation may reduce motivation 2
- 7. badges and rewards is GamiďŹcation Thou shalt not assume that just implementing GamiďŹcation is a scientiďŹc approach Integrate it to your âcustomer delight planâ 3
- 8. GamiďŹcation as an after-thought Thou shalt not implement 4
- 9. You have a plan to fail, if you fail to planâ â Do not treat gamiďŹcation as an add-on Make it a part of your overall strategy
- 10. thy product to implement GamiďŹcation Thou shalt focus on thy user and not just Ultimately the user will determine whether the strategy is a success or not 5 Remember your audience
- 11. destination but rather as a journey Thou shalt not treat GamiďŹcation as a GamiďŹcation is not the Holy Grail to User Retention and Engagement. â â 6
- 12. 'one-size-ďŹts-all' approach Thou shalt not take the To execute your gaming strategy you may need orThird party gamiďŹcation platforms Customization 7
- 13. honest to thy users Thou shalt be Remember the 3 Rs of gamiďŹcation: Reward, Retain, Re-engage. 8
- 14. the perfect GamiďŹcation strategy for thy product Thou shalt go beyond digital, if needed, to implement Some of the best gamiďŹcation strategies were executed in the non-digital 1980s In todayâs scenario users can be engaged via mobile games or app Higher engagement levels result in healthy ROI 9
- 15. to execute thy GamiďŹcation strategy Thou shalt choose the right development partner The cheapest or the quickest is not necessarily the right development partner Domain expertise and experience in executing gamiďŹcation strategy is a must 10
- 16. The right partner to execute your gamiďŹcation strategy can be like a moat between you and your competition. â â
- 17. ABOUT US Š Robosoft Technologies 1996 - 2016 â ConďŹdential Document
- 18. We help businesses plan, design and build amazing mobile and digital experiences in a connected universe. WHO WE ARE We believe in creating experiences which engage users emotionally. We call it Emotion Engineering & Design.
- 19. Game Design Art & Animation Development We work closely with our client-partners to deďŹne a game right from the concept stage to a full-ďŹedged game design based on consumer understanding and the partnerâs business strategy. Our art and animation team brings in their knowledge in 2D and 3D & experience of working with the worldâs best in each and every project. We bring to life some of the most innovative and unique game concepts through our development expertise across technologies and platforms, which is second nature to us. OUR SERVICES
- 20. SELECT WORK
- 21. VOOT - VIDEO ON DEMAND FOR VIACOM18 Platform: iOS, Android Devices: iPhone, Android phone Our Services: Development
- 22. Viacom18, a global leader in entertainment, chose Robosoft to develop a mobile ďŹrst Video-On-Demand app that would have 17,000 hours worth of exciting content for its audiences. And we delivered Voot, a best-in-class, easy to use VOD app that everyone in the family can enjoy. VOOT VIDEO ON DEMAND FOR VIACOM18
- 23. DHOOM:3 THE GAME Platform: iOS, Android, Windows, Blackberry Devices: iPhone, iPad, Android, WP8 & Blackberry Our Services: Design and development
- 24. Developed by Robosoft & 99Games in collaboration with YRF studio ,the game provides the player with an opportunity to don the digital avatar of the hero of the popular Hindi ďŹlm, Dhoom: 3, chased by cops. The game has clocked 25million downloads across platforms, won several awards and featured extensively across App Stores & geographies. DHOOM:3 THE GAME
- 25. DANCE WITH MADHURI Bollywood superstar Madhuri Dixit wanted to give back to the world by teaching everyone to dance free of cost. Robosoft helped her create Dance with Madhuri, an online platform for dancers to learn, perform, and interact. Users can view streaming videos of dance courses on their desktop, tablet, and smartphone. It was also to be a destination for dancers to network and enhance their career. Platform: iOS, Web Devices: iPhone, iPad, Web Our Services: Strategy, design and development
- 27. Š Robosoft Technologies 1996-2014 â ConďŹdential Document KEY CLIENTS: GAMING AND ENTERTAINMENT
- 28. 1400+ apps developed 1 2 200 million+ downloads 3 200+ apps featured in Appleâs âNew & Noteworthyâ section 4 5 6 Several prestigious global awards 500+ employees 20 years of development experience HIGHLIGHTS
- 29. CONNECT WITH US. Š Robosoft Technologies 1996 - 2016 â ConďŹdential Document