гузунова юлия (Combo app) тайны mobile app promotion
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ComboApp is a marketing agency that specializes in promoting mobile applications. Media coverage describes ComboApp's focus on social networking, buzz marketing, and advertising approaches. The document provides tips and guidelines for app developers on new App Store features, including enhanced app pages, social media integration, and recommendations. It also notes upcoming changes to App Store guidelines and review processes.
гузунова юлия (Combo app) тайны mobile app promotion
- 2. ComboApp is a marke7ng agency that specializes in promo7ng applica7ons throughout every major mobile marketplace in the world
- 3. Media about us “ComboApp focuses on social networking, buzz marke7ng, and adver7sing, an approach it says work well and, most importantly, is sustainable”. “The ComboApp Marke7ng Agency, a long-‐7me leader in mobile app promo7on services <…> is joining Apple in solidarity behind this move”. “ComboApp is a Mobile App Marke7ng agency that provides solid scope of different app marke7ng services to help app developers market their iOS apps on the Apple’s App Store”. “Combo App – App promo7on agency offering PR, ASO and chart placements campaigns. Headquartered in Chicago USA, with offices in Vancouver, Canada”.
- 5. External traffic MARKETING Extra Revenue TIPS AND TRICKS to App Store? Extra personal TOP? Gaming Pla[orm? App Store enhancement?
- 7. The new app info page outlook Card-‐style naviga7on
- 8. You can’t see ra7ngs All focus on the App Icon
- 9. Be ready to impress Astonishing graphics is the key to success
- 11. New App Store Marke7ng and Adver7sing Guideline for developers More Call to Ac7on! Now two separate badges: Download on the App Store badge Available on the App Store badge Use the Download on the App Store Use the Available on the App Store badge on all electronic badge for all printed communica7ons communica7ons including websites, and promo7ons that do not have web-‐ web banner ads, mobile device banner linking capabili7es, such as TV spots, ads, email promo7ons, online print ads, video trailers, printed flyers, newsleaers, and online direct mail. and printed direct mail.
- 12. New App Review Guidelines No more “Free-‐App-‐A-‐Day”? 2.25 “Apps that display Apps other than your own for purchase or promo7on in a manner similar to or confusing with the App Store will be rejected.”
- 13. Smart App Banners When visi7ng a site on Mobile Safari that has an app, a new banner appears invi7ng the user to download it.
- 14. Deep Facebook integra7on You can now see how many of your friends have liked that app You can also share the app’s iTunes Store link on Facebook
- 15. The power of social media … and even more social connec7ons
- 16. The power of social media
- 18. Genius Now it’s the most ac7ve element always looking for the user’s aaen7on
- 19. Genius The enhanced Genius feature now u7lizes the recommenda7on engine from Chomp to offer more relevant app sugges7ons
- 21. App Store + Game Publishers = … Speech of EA representa7ve during iPhone 5 presenta7on
- 22. More focus on games
- 23. Thank You! Julia Guzunova, Vice President