iPad publishing : Should you have a native app or a web app?
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This document discusses whether publishers should create native apps or web apps for their iPad publications. It notes that the choice is strategic, not technical, and outlines key factors to consider for each option like user experience, accessibility, and promotion capabilities. Native apps offer rich interfaces and easy promotion through app stores but only work on iPad, while web apps can be accessed across devices but may lack the polish of native apps. Overall, publishers should evaluate their business goals and consult experts to determine the best approach.
iPad publishing : Should you have a native app or a web app?
- 1. iPad Publishing Should you have a Native App or a Web App?
- 2. Once you have decided to take your e-publication to the next level of tablets and smartphones, the most important question that arises is: Should you have a Native App or a Web App? Opting between a native app and a web app isn’t a technical decision; it’s a strategic one. Based on various factors, you need to analyze both options and evaluate which approach produces greater value for your business. A rich user interface, or a platform independent application with much wider user access?
- 3. more action less paper Choosing how to create and promote your app is all up to you! A high-end e-Publishing provider should be able to provide you suitable solutions for both iPad Native Apps and Web Apps. In this whitepaper you will get to know both Apps better, their features, benefits and the differences between them. But before that, there are some things that you should know about iPad Publishing: 64 % or market share 11,136,000 units sold *1 tablet = 1 million units sold
- 4. $6.8 $25 BILLION BILLION 2010 2015 65% OF Companies large and small are also developing their own FORTUNE mobile apps to target new costumers or engage existing ones. 500 iPad IS BEING DEPLOYED OR USED AT COMPANIES Businesses that chose to incorporate mobile apps into their operations WHY BUSINESSES USE APPS aim to accomplish several goals. A recent survey revealed three main metrics business decision makers would use to determine if mobile apps are succesful in the workplace. 42 % 39 % 37 % INCREASED REDUCED INCREASED PRODUCTIVITY PAPERWORK REVENUE
- 5. more action less paper What is an iPad Native App For those new to this area, iPad native applications are what you download from the App Store, directly on your iPad. For most people, native application appears to be a natural choice as these applications are trendy and provide rich user-experience. No more PDFs or static publishing; your users will be able to interact with your app using all types of touch gestures. iPad Native AppExample
- 6. What is HTML5 and the HTML5 Web Apps HTML5, is a brand new web technology that raises a revolution lead by Apple in web application development. It contains canvas element for images and animation drawings, support video and audio embedding, and includes storage database for offline web applications. Most important of all, you don’t need a plugin to get all these features, your latest browser supports that. Web applications, as the name suggests, are accessed through your web browser have been around for years. They’re not as trendy, but are easier to develop and maintain, and can be used across multiple devices and platforms.
- 7. more action less paper HTML5 iPad Web App Example
- 8. Pros of having a Native app a) Peformance - Native apps use more of the device resources and capabilities and therefore are faster than web apps. b) Promotion through app stores – your app will easily reach more audience c) You will have your own exclusive app – which your audience can download and have directly on their iPad anytime d) Complete control over your content e) You are able to easily sell your content – all that you have to do is set the price (you can also offer it for free) f) Reach up to 50+ million iPads worldwide g) Presence in Apple Newsstand h) Push messaging – which will update your customers and readers about the new updates or app releases coming from you.
- 9. more action less paper Pros of having an HTML5 Web App for the iPad a) Distribute via your own channel – your app is no longer limited to iTunes for distribution – you can distribute it via your own website too. b) Viewable via multiple devices – cross platform reach c) With the web being an open platform there is no more vaiting for the App Store`s approval d) Quicker development as the fundamental code stays the same across all devices. e) Search engine discoverable
- 10. The best way of thinking about an app for your e-publication, weather it is an native app or a web app is as a valu- able digital property, which deserve careful planning and investment. You will also have to think about which is the best way for you to promote your app and also don`t forget about the social media – it can help you a lot in matters of advertising and promoting your app and your business.
- 11. more action less paper Here are some useful resources where you can read more about iPad apps: 5 reasons why your e-publication has to be supported by iPad Apps Social media and your e-publication – learn how to adapt social media to your e-publication and iPad apps Easy-to-create interactive objects for iPad
- 12. more action less paper If you have any questions about iPad Publishing, please don’t hesitate to contact us and get your questions answered. Our Experts-Team can advise you in questions like: Which is the best way to go for my e-publication – an iPad Native App or a Web App? Paid App or Free App Specific Design and features for a successful iPad App How can I better promote my App? Get a free advice from one of our e-publishing experts today! We are here to answer your questions. www.actionpaper.net