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Enterprise Strategy/AW/10

            Arj Wignaraja
Entrepreneur




Subordinates
Board of
                               Directors



Accounting &                           Research &   Management
                     Marketing
  Finance                             Development   Information
                                                      Systems



            Production         Personnel




Product A          Product B          Product C
Head
               Office




Division 1   Division 2   Division 3
CEO & Board




                                             Corporate              Legal &
   CAO                  CFO
                                              Affairs              Secretary



                            Global
  Merchandise &                                   Human
                          Customer                                      Sourcing
  Replenishment                                  Resources
                           Insights




                                                   International        Global
ASDA Stores       Sam’s Club       US Retail
                                                       Retail        E-commerce
CEO & Board



                       CFO &                                         Legal &
 CIO                                          Marketing
                       Admin                                        Secretary



                                                       Partner
       Supply Chain            Competitive                                     Public
                                                      Resources
        Operations             Intelligence                                    Affairs
                                                         (HR)


  Channel                Global                 Global
                                                                    Strategy
Development           Development               Coffee




                         China & Asia
         Americas                                EMEA             Digital
                            Pacific
Central Policy, e.g, Board of Directors




                  Product A       Product B          Product C

 US

Europe

 Asia


                           = Key points of interaction
CEO & Board

                                                                                  Global Business Units
       CFO
                                                            Grooming   Fabric   Baby    Home     Durac            Home
CIO & Global Svcs                                                                                         Braun          …
                                                             & Shave    Care    Care    Care      ell             Care
 Product Supply
                                      Asia & Specialty
       CTO                                Channel

  Brand Building                    NA & Global Hyper,
                                   Super, Mass Channel
Consumer & Mkt
  Knowledge                            Discounters &
                                         Pharmacy
                      Operations




 Customer Dev.
                                           EMEA
     Design

External Relations                 Latin America & Global
                                           Club
        HR
                                       Greater China
Legal & Secretarial

   Diversity &
                                         Wal-Mart
    Services

  New Business
    Creation
Strategic
             objectives

 People &
                          Environment
   skills



             Structure



 Available                Diversity &
technology                  Scope


              Future
             strategy
Strategic Planning   Strategic Control   Financial Control

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10 e3 strategy & structure lecture notes

  • 3. Board of Directors Accounting & Research & Management Marketing Finance Development Information Systems Production Personnel Product A Product B Product C
  • 4. Head Office Division 1 Division 2 Division 3
  • 5. CEO & Board Corporate Legal & CAO CFO Affairs Secretary Global Merchandise & Human Customer Sourcing Replenishment Resources Insights International Global ASDA Stores Sam’s Club US Retail Retail E-commerce
  • 6. CEO & Board CFO & Legal & CIO Marketing Admin Secretary Partner Supply Chain Competitive Public Resources Operations Intelligence Affairs (HR) Channel Global Global Strategy Development Development Coffee China & Asia Americas EMEA Digital Pacific
  • 7. Central Policy, e.g, Board of Directors Product A Product B Product C US Europe Asia = Key points of interaction
  • 8. CEO & Board Global Business Units CFO Grooming Fabric Baby Home Durac Home CIO & Global Svcs Braun … & Shave Care Care Care ell Care Product Supply Asia & Specialty CTO Channel Brand Building NA & Global Hyper, Super, Mass Channel Consumer & Mkt Knowledge Discounters & Pharmacy Operations Customer Dev. EMEA Design External Relations Latin America & Global Club HR Greater China Legal & Secretarial Diversity & Wal-Mart Services New Business Creation
  • 9. Strategic objectives People & Environment skills Structure Available Diversity & technology Scope Future strategy
  • 10. Strategic Planning Strategic Control Financial Control