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10 Keys to Success for Pipelining and
Proactive Recruitment
Jerrold Pelupessy

Wesley Hendriks

Leonardo Intriago
Agenda
10 Keys to Success for Pipelining and Proactive Recruitment
Set your self up for succes. Lay the foundation.

Build a solid pipeline process
Don’t forget to find new leads and build a long term relationship
Luxottica sharing pipeline Best Practice Q&A
Set your self up for success
Research shows that TA leaders are saying that pipelining
talent is in their top 5 priority list
What is at the top of your peers’ list for 2013?

2013 Top 5 Priorities
1.
2.
3.
4.
5.

Recruiting/sourcing highly-skilled talent
Improving quality of hire
Employer brand
Pipeline talent
Improving sourcing techniques

Priority is #1
44%
30%
25%
25%
18%

Germany
India
Nordics
SE Asia
Australia

“Think about your talent acquisition organization's top priorities for 2013.
Which of the following choices would you consider to be the most important and least
important areas of interest for your organization?”
Know where your organisation is..

Strategic

Foundational
Established metrics
and benchmarks

Data driven decision
making

Post-and-pray

Jobs on niche boards and
social platforms

Targeted engagement
to attract highly
qualified candidates

Talent segmentation and
prioritization

Reactive, over-reliant on
agencies

Build internal capabilities
to focus on passive talent

Talent Acquisition siloed
from HR

Engage HR counterparts
and Hiring Managers

Engage with strong
pipeline of leads and
‘silver medalists’
Strong collaboration
with Marketing, PR,
Communications

Talent Acquisition Team Skills and Capabilities

Team-wide pipelining
with engaged talent
communities
Strategic business
advisor to C-Suite

Sourcing

Influential talent brand
engaging employees and
candidates

Jobs

Defined employer
brand strategy

Brand

Understanding
of employee
value proposition

Partnership

Traditional

Brand

Developing
..and why you should go there
Strategic
Foundational
Developing
Traditional
t
Reactive:
High cost
Labor-intensive
Applicant quantity focus
Req to req process

Strategic:
Low cost
Efficient
Quality of hire focus
Proactive pipeline-based process
For what kind of roles can you recruit/pipeline for?
Succession planning gaps
New Projects
High Attrition Roles
Hard to fill roles
Internal Mobility
Campus Recruitment
How to build a solid
pipelining process
Projects, Tags, Sources & Status

Projects



Create uniformity.
Use naming
conventions:

Jobtitle – Country – City –
Recruiter Initials
Financial Controller – UK –
London - JP






Tags are used to
easily identify
skillsets of
candidates
Have the recruiters
create tags
No more than five
per role

Status

Sources

Tags




Keep track of the
source of every
candidate
Use existing
sources







Shows you where
the candidate is in
your Pipeline
This determines the
overall workflow of
your team.
Take your time to
determine all the
steps in the process
before you
implement
10 Keys to Success for Pipelining and Proactive Recruitment in EMEA | Talent Connect London 2013
Reduction in Time to Hire

Three facets for an efficient pipeline workflow

Prospecting





Search
Refine
Organise

Developing





Reach
Interest
Close





Build
Interest
Close

Sourcing
Create a clear and open process
Direct Sourcing

Sourcing within
the database

Short-list

Add Project
Folder
Linkedin Database
CV Management
Tool

Call/InMail

 Define all the steps in the pipeline process. From Search to closing the candidate
 Get involvement from your team. Ask them to help determine the correct flow in
Recruiter
 Communicate not only with your team, but also with the business and clearly explain
their role in the process
Also don’t forget pipelining during events with LinkedIn
Checkin
Manage the relationship with your candidate
Candidate Relationship Management
“Continuously and systematically build
relations with potential employees,
current employees and alumni with the
goal of identifying and creating mutual

opportunities”
Track leads and keep in contact

 Hunt per job opening
 Select per job opening






Build a clear proposition
Build relationships
Use own employees as ambassadors
Share knowledge and opportunities
Different types of candidates require different rules of
engagement
Interested

Hot leads
(followers, subscriptions)

Applicants,
silver
medalist, E
mployees, A
lumni

Low level of engagement.
Contact via newsletters and
social media updates.
Medium level of engagement.
Contact via newsletters,
social media updates and Inmails.

High level of engagement. Keep
contacts warm, by not only using
Newsletters and social media but
by reaching out personally.
10 Keys to Success for Pipelining and Proactive Recruitment in EMEA | Talent Connect London 2013
Few months later
10 Keys to Success for Pipelining and Proactive Recruitment in EMEA | Talent Connect London 2013
10 Keys to Success for Pipelining and Proactive Recruitment in EMEA | Talent Connect London 2013
3
So what are the 10 keys to Success for
Pipelining and Proactive Recruitment?
Three Keys to Success for Pipelining and Proactive
Recruitment
 Set yourself up for success. Lay the foundation.
 Build a solid pipeline process
 Don’t forget to find new leads and build a long term relationship
Best Practices from
Leonardo Intriago
Recruitment Product
Consultant

Antonio Fornaroli
HR Director Luxottica
Corporate & Retail Sun & Luxury
1

>75MN

Group

Over 50
years of
excellence:
Key figures

>45
Brands

Manufactured
Frames

70.000

>8MN

>60MN

People

OneSight
Patients

Costumers

5

>7.000

130

Creative Hubs

Stores

Countries
Luxottica’s people at glance
20,000+

4

new colleagues
in the last 6
years

Generations
working
together

75%

35

Full engaged
Employees*

Spoken
languages
Our characteristics
IMAGINATIVE

ENTREPRENEURIAL

We continuously look ahead
and think of new ways to serve and
inspire our customers and each other.
Innovation, quality and creativity are
the foundation of our success and the
way we work.

We are pioneers of change.
We see opportunities that others don’t
and understand the value of taking
risks so that we continue to be the
innovators of our industry. Respect,
accountability and transparency model
the way we lead.

PASSIONATE

SIMPLE AND FAST

We love what we do and we care
about our people.
We do believe our work makes a
difference to everyone’s lives wherever
they are. That’s what inspires us to
constantly improve ourselves and our
work, by engaging the hearts and minds
of others.

We see the essence and focus
on priorities that matter most.
We strive for simplicity and value being
straightforward, uncomplicated and
accessible so that we can quickly drive
change
to deliver results and quality.
The best Brand Portfolio in the Industry
House
brands

License
brands
Manufacturing… where we are

Agordo (BL)
Foothill Ranch
Sedico (BL)
Lauriano (TO)

Cencenighe (BL)
Pederobba (TV)

Rovereto (TN)

Campinas

50%
of the production
is Made in Italy

Bhiwadi

Dongguan
Retail network: Global leader in Optical and Sun Retail
Approximately 7,000 stores
worldwide
Leading premium optical
retailer in:
- North America

- Central & Latin America
- Europe
- South Africa
- Greater China

- Asia
- Pacific
A strong and diversified retail
brand portfolio

OPTICAL

SUN & LUXURY
The Luxottica Talent Pipeline
Strategy with LinkedIn
LinkedIn Project Overview
An employer branding and recruiting global channel to attract new talents:

8

1

1

Company
Pages

Brand

Channel
Our presence on LinkedIn today
UK & IRELAND
FRANCE

ITALY

USA

IBERIA
CHINA
INDIA

MEXICO

Colombia
Ecuador
Peru
Chile

BRAZIL

AUSTRALIA
LinkedIn Talent Solutions: 3 main objectives
1

RIGHT CANDIDATE, ALL OVER THE WORLD:
High recruitment efficiency in finding the
everywhere in the world spending less time

2

best

talent

HR TEAM ALIGNEMENT:
Database Management allows the entire global HR network to
map the sourcing and selection process

3

RECRUITER
LICENSES

TALENT
PIPELINE

STORY TELLING:
Attracting and nurturing talents through our daily life; attract
and engage with passive candidates as well as job seekers.
One hub, one voice, one place

JOB SLOTS
AND CAREER
PAGE
From Head Hunting to LinkedIn
NEED TO MANAGE INTERNALLY THE RECRUITING PROCESS => LinkedIn became the Sourcing & CV Management
tool of Luxottica HQ and a customised work-flow model was designed for this
Career Day

1

Job posted on
LinkedIn

Internal Referral

Direct Sourcing

SOURCES
Resumes

HR ACTIVITIES:

2
ACTIONS

3
RESULTS

- Real Time recruting
- Build Talent Pipeline
- Talk with and engage Talent

Luxottica DB
Mapping Process with Talent Pipeline: status, tags and sources
Results
HQ: in just 4 months we have achieved significant goals
TALENT PIPELINE:
 682 Searches
 2161 Profiles Viewed

12 Hired

 305 Profile Mapped
 +300 profiles collected via Checkin at University fairs

JOB SLOT:
 7 Jobs posted in 4 month

21.000
Resumes
10 Keys to Success for Pipelining and Proactive Recruitment in EMEA | Talent Connect London 2013

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10 Keys to Success for Pipelining and Proactive Recruitment in EMEA | Talent Connect London 2013

  • 1. 10 Keys to Success for Pipelining and Proactive Recruitment Jerrold Pelupessy Wesley Hendriks Leonardo Intriago
  • 2. Agenda 10 Keys to Success for Pipelining and Proactive Recruitment Set your self up for succes. Lay the foundation. Build a solid pipeline process Don’t forget to find new leads and build a long term relationship Luxottica sharing pipeline Best Practice Q&A
  • 3. Set your self up for success
  • 4. Research shows that TA leaders are saying that pipelining talent is in their top 5 priority list What is at the top of your peers’ list for 2013? 2013 Top 5 Priorities 1. 2. 3. 4. 5. Recruiting/sourcing highly-skilled talent Improving quality of hire Employer brand Pipeline talent Improving sourcing techniques Priority is #1 44% 30% 25% 25% 18% Germany India Nordics SE Asia Australia “Think about your talent acquisition organization's top priorities for 2013. Which of the following choices would you consider to be the most important and least important areas of interest for your organization?”
  • 5. Know where your organisation is.. Strategic Foundational Established metrics and benchmarks Data driven decision making Post-and-pray Jobs on niche boards and social platforms Targeted engagement to attract highly qualified candidates Talent segmentation and prioritization Reactive, over-reliant on agencies Build internal capabilities to focus on passive talent Talent Acquisition siloed from HR Engage HR counterparts and Hiring Managers Engage with strong pipeline of leads and ‘silver medalists’ Strong collaboration with Marketing, PR, Communications Talent Acquisition Team Skills and Capabilities Team-wide pipelining with engaged talent communities Strategic business advisor to C-Suite Sourcing Influential talent brand engaging employees and candidates Jobs Defined employer brand strategy Brand Understanding of employee value proposition Partnership Traditional Brand Developing
  • 6. ..and why you should go there Strategic Foundational Developing Traditional t Reactive: High cost Labor-intensive Applicant quantity focus Req to req process Strategic: Low cost Efficient Quality of hire focus Proactive pipeline-based process
  • 7. For what kind of roles can you recruit/pipeline for? Succession planning gaps New Projects High Attrition Roles Hard to fill roles Internal Mobility Campus Recruitment
  • 8. How to build a solid pipelining process
  • 9. Projects, Tags, Sources & Status Projects   Create uniformity. Use naming conventions: Jobtitle – Country – City – Recruiter Initials Financial Controller – UK – London - JP    Tags are used to easily identify skillsets of candidates Have the recruiters create tags No more than five per role Status Sources Tags   Keep track of the source of every candidate Use existing sources    Shows you where the candidate is in your Pipeline This determines the overall workflow of your team. Take your time to determine all the steps in the process before you implement
  • 11. Reduction in Time to Hire Three facets for an efficient pipeline workflow Prospecting    Search Refine Organise Developing    Reach Interest Close    Build Interest Close Sourcing
  • 12. Create a clear and open process Direct Sourcing Sourcing within the database Short-list Add Project Folder Linkedin Database CV Management Tool Call/InMail  Define all the steps in the pipeline process. From Search to closing the candidate  Get involvement from your team. Ask them to help determine the correct flow in Recruiter  Communicate not only with your team, but also with the business and clearly explain their role in the process
  • 13. Also don’t forget pipelining during events with LinkedIn Checkin
  • 14. Manage the relationship with your candidate Candidate Relationship Management
  • 15. “Continuously and systematically build relations with potential employees, current employees and alumni with the goal of identifying and creating mutual opportunities”
  • 16. Track leads and keep in contact  Hunt per job opening  Select per job opening     Build a clear proposition Build relationships Use own employees as ambassadors Share knowledge and opportunities
  • 17. Different types of candidates require different rules of engagement Interested Hot leads (followers, subscriptions) Applicants, silver medalist, E mployees, A lumni Low level of engagement. Contact via newsletters and social media updates. Medium level of engagement. Contact via newsletters, social media updates and Inmails. High level of engagement. Keep contacts warm, by not only using Newsletters and social media but by reaching out personally.
  • 22. 3 So what are the 10 keys to Success for Pipelining and Proactive Recruitment?
  • 23. Three Keys to Success for Pipelining and Proactive Recruitment  Set yourself up for success. Lay the foundation.  Build a solid pipeline process  Don’t forget to find new leads and build a long term relationship
  • 24. Best Practices from Leonardo Intriago Recruitment Product Consultant Antonio Fornaroli HR Director Luxottica Corporate & Retail Sun & Luxury
  • 25. 1 >75MN Group Over 50 years of excellence: Key figures >45 Brands Manufactured Frames 70.000 >8MN >60MN People OneSight Patients Costumers 5 >7.000 130 Creative Hubs Stores Countries
  • 26. Luxottica’s people at glance 20,000+ 4 new colleagues in the last 6 years Generations working together 75% 35 Full engaged Employees* Spoken languages
  • 27. Our characteristics IMAGINATIVE ENTREPRENEURIAL We continuously look ahead and think of new ways to serve and inspire our customers and each other. Innovation, quality and creativity are the foundation of our success and the way we work. We are pioneers of change. We see opportunities that others don’t and understand the value of taking risks so that we continue to be the innovators of our industry. Respect, accountability and transparency model the way we lead. PASSIONATE SIMPLE AND FAST We love what we do and we care about our people. We do believe our work makes a difference to everyone’s lives wherever they are. That’s what inspires us to constantly improve ourselves and our work, by engaging the hearts and minds of others. We see the essence and focus on priorities that matter most. We strive for simplicity and value being straightforward, uncomplicated and accessible so that we can quickly drive change to deliver results and quality.
  • 28. The best Brand Portfolio in the Industry House brands License brands
  • 29. Manufacturing… where we are Agordo (BL) Foothill Ranch Sedico (BL) Lauriano (TO) Cencenighe (BL) Pederobba (TV) Rovereto (TN) Campinas 50% of the production is Made in Italy Bhiwadi Dongguan
  • 30. Retail network: Global leader in Optical and Sun Retail Approximately 7,000 stores worldwide Leading premium optical retailer in: - North America - Central & Latin America - Europe - South Africa - Greater China - Asia - Pacific A strong and diversified retail brand portfolio OPTICAL SUN & LUXURY
  • 31. The Luxottica Talent Pipeline Strategy with LinkedIn
  • 32. LinkedIn Project Overview An employer branding and recruiting global channel to attract new talents: 8 1 1 Company Pages Brand Channel
  • 33. Our presence on LinkedIn today UK & IRELAND FRANCE ITALY USA IBERIA CHINA INDIA MEXICO Colombia Ecuador Peru Chile BRAZIL AUSTRALIA
  • 34. LinkedIn Talent Solutions: 3 main objectives 1 RIGHT CANDIDATE, ALL OVER THE WORLD: High recruitment efficiency in finding the everywhere in the world spending less time 2 best talent HR TEAM ALIGNEMENT: Database Management allows the entire global HR network to map the sourcing and selection process 3 RECRUITER LICENSES TALENT PIPELINE STORY TELLING: Attracting and nurturing talents through our daily life; attract and engage with passive candidates as well as job seekers. One hub, one voice, one place JOB SLOTS AND CAREER PAGE
  • 35. From Head Hunting to LinkedIn NEED TO MANAGE INTERNALLY THE RECRUITING PROCESS => LinkedIn became the Sourcing & CV Management tool of Luxottica HQ and a customised work-flow model was designed for this Career Day 1 Job posted on LinkedIn Internal Referral Direct Sourcing SOURCES Resumes HR ACTIVITIES: 2 ACTIONS 3 RESULTS - Real Time recruting - Build Talent Pipeline - Talk with and engage Talent Luxottica DB Mapping Process with Talent Pipeline: status, tags and sources
  • 37. HQ: in just 4 months we have achieved significant goals TALENT PIPELINE:  682 Searches  2161 Profiles Viewed 12 Hired  305 Profile Mapped  +300 profiles collected via Checkin at University fairs JOB SLOT:  7 Jobs posted in 4 month 21.000 Resumes