10 questions
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Niche marketing is a more narrowly defined customer group seeking a distinctive mix of benefits. It divides the market into smaller segments seeking specific products or services based on location, demographics, or shared interests. Psychographic segmentation divides the market based on social class or lifestyle to better understand consumers' psychology and behaviors. Loyalty status is an example of behavioral segmentation as it measures customers' commitment to brands over time based on their purchasing patterns.
10 questions
- 1. Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com
- 2. 1. _____________consists of group of customers who share a similar set of needs and wants. Segment marketing Niche marketing Individual marketing Local marketing
- 3. 2. _____________measures the strength of consumers psychological commitment to brands and their openness to change. Conversion model Buyer- readiness stage Decision role Behavior variable
- 4. 3. Four groups of marketer based on brand loyalty status except: Hard core loyals Soft core loyals Split loyals Shifters
- 5. 4. In the VALS network, the following are higher resources except: Innovators Thinkers Experience Survivors
- 6. 5. Which of the statement is true about Micromarketing? Niche marketing is a more narrowly defined customer group seeking a distinctive mix of benefit. Mass marketing engages in mass production, mass distribution and mass promotion. Local marketing is the ultimate level of segmentation. Globalization and internet have made mass marketing feasible.
- 7. 6. Which of the statement is false? Megamarketing is the strategic coordination of economics, psychological, political and public relation skills to gain the cooperation of a number of parties in order to enter a given market. Psycholographic segmentation is the science and demographics to better understand consumers. Demographic segmentation divides the market basis of variables such as age, sex, income, occupation, education and other. Geographic segmentation divides the market based on location and race.
- 8. 7. Loyalty status is an example of …? Behavioral segmentation Psychographic segmentation Geographic segmentation Demographic segmentation
- 9. 8. Social status is an example of …? Behavioral segmentation Psychographic segmentation Geographic segmentation Demographic segmentation
- 10. 9. Customerization is an example of …? Segment marketing Niche marketing Local marketing Mass marketing Individual marketing
- 11. 10. Coca cola is an example of this specialization since they target all consumer groups with all the products they need. Selective specialization Product specialization Market specialization Full market coverage
- 12. Martin Anthony A. Villa, MD MBAH 8 June 20, 2010 www.myvaricosevein.com