10 Simple Steps for Increasing Attendance
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The document provides 10 tips for increasing attendance at events: 1) Listen to audience feedback before and after events; 2) Publicize the event early; 3) Optimize the website and registration; 4) Simplify the registration process; 5) Incentivize early registration; 6) Avoid direct competition with other events; 7) Encourage groups to attend; 8) Clearly explain the benefits of attending; 9) Choose an accessible location; and 10) Frequently communicate about the event through reminders. The document encourages evaluating additional strategies and provides contact information to discuss event marketing solutions.
10 Simple Steps for Increasing Attendance
- 1. 10 Simple Steps for Increasing Attendance More +1’s
- 2. People = $$
- 3. Some events use ticket sales as an indicator of success. Concerts, Sporting Events, Festivals and others aim for sell out crowds.
- 4. Here are some tips for increasing attendance at your next event.
- 5. Listen Listen Listen Before your event, ask your target audience about their ideal event experience. Afterwards, ask for their feedback. This will cultivate a relationship between you and your attendees while also enhancing the overall event.
- 6. Start Early The earlier you publicize your event, the more likely your guests can get the date on the books. Get Optimized Make sure your website and registration options are web optimized so that guests can easily purchase tickets.
- 7. Streamline Registration Make it very simple to for your guests to register: Go online, use as few fields as possible, allow multiple registrations on a single game. Also, this should go without saying, but ditch the paper registration forms.
- 8. Make it Worth Their Time to Buy Early People love kickbacks. Find a way to incentivize early registration – it doesn’t need to be a discount, but it could be access to an exclusive opportunity
- 9. Smarter Scheduling Direct competition for event attendees usually ends poorly for all parties involved. Unless you are trying to plan an event before or after another event to capitalize on similar attendee profiles, stick to another day or time.
- 10. Encourage Groups Either by offering large group discounts, exclusive group experiences or other unique ways to get friends together at your event.
- 11. Clearly Explain the Benefits of Attending Why should your audience come to your event? You had better be able to answer that questions – and you should answer it for them before they even know it is a question to ask. ?
- 12. Make Your Event Accessible Pick your event location so that it is easy for your attendees to get to. By car, by flight, or any other mode of transportation, take the time to research best ways to get there and include those details on your website.
- 13. Over-communicate Well Don’t be annoying, but be sure to keep on your email list. By sending frequent invitations AND reminders, you can build up your ticket holder list and have a better chance to decreasing your no show count.
- 14. Reap the Benefits These are just a few simple ways to increase your attendance. What other strategies have you used?
- 15. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!