10 Steps to Get API Distribution For Your Company
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The document outlines 10 steps for getting more distribution for an API, including working on a universally distributed protocol like SMTP or SMS, adding more value than can be captured, being an early player in the space, having internal resources to provide support, ensuring the API is easy to use as a service, providing sample apps and documentation, paying attention to partners' motivations, treating launches as the beginning of a process, learning when to decline opportunities, and understanding that declines may just mean not yet.
10 Steps to Get API Distribution For Your Company
- 1. 10 Steps to get distribution for your API! ! Pedro Sorrentino!
- 2. • 2 and a half years at SendGrid • Never worked for an API company • New almost nothing about email before ! Just a little background
- 3. Some numbers about our growth • 20.000 Accounts • 3 Billion Emails a Month • 3 Partners • 30 Employees 2 Offices • 150.000 Accounts • 13 Billion Emails a Month • Over 25 distribution partners • 250 Employees 5 Offices
- 4. 2010
- 5. SendGrid Cloud Distribution Partners ! 2014
- 7. 10 Steps to Get More Distribution for Your API
- 8. #1 Work on an universally distributed protocol =SMTP = SMS =Payments =Storage =Transaction Authentication
- 9. #2 Add More Value Than What you Can Capture
- 10. #3 Be there early.
- 11. #4 Have Internal Resources that Can Support You
- 12. #5 Service as a Software Matters
- 13. #6 Sample Apps and Documentation
- 14. #7 Pay attention to "the why” of the deal
- 15. #8 Launching and closing is only the first step
- 16. #9 Learn how to say no.
- 17. #10 Also that no, means not yet. Most of the times.
- 18. Thanks! Pedro Sorrentino BD & Partnerships pedro.sorrentino@sendgrid.com @pedrosorren !