Virtual reality is a computer-generated environment that uses sight and sound to create an illusion of reality for the viewer. It works by using VR development platforms to digitally reconstruct real or imagined 3D spaces that can be published to formats like video for VR headsets. VR is an important tool that can provide fully immersive experiences, making it useful for entertainment, letting customers try products virtually, and creating empathy by experiencing different perspectives. Some examples of effective VR include Amnesty International's experience of war-torn Aleppo, Marriott's virtual tour concept, and Volvo's virtual test drive of their XC90 vehicle.
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