Data Collection and Analysis

     Survey Questions




                               1
After this lesson you should be able to.....


Identify how bias, the use of language, cost, ethics, cultural 
sensitivity and timing affect the collection of data.



Look at survey questions and identify whether it is a good 
question or whether it has problems.



Create your own survey questions to ask the class.  




                                                                  2
What is the purpose of survey questions?


They are used to collect opinions and 
information from people.




                                           3
Factors Affecting Data Collections




                                     4
Do you like Dentine gum or the super fruity Trident 
gum?




                                                       5
Bias
Bias ­ Are you influencing the outcome through the 
wording of your survey questions.

If so, the results of your survey will not be a valid 
representation of the population sample.




                                                         6
Do you eat foods with lots of monosaccharides?




                                                 7
Use of Language


Make sure to present the questions in a way that 
the people answering them will understand.




                                                    8
You are doing a survey and want to collect 
data from 100 people all over Winnipeg.

You decide to take a bus to each person's 
house.

Is it a good idea to take the bus, or is there 
a better way to conduct the survey?




                                                  9
Cost

Does the cost of a study outweigh the benefits? 


When will it be beneficial to spend large amounts on 
surveys and data collection?

Who might spend large amounts of money on 
surveys?




                                                        10
11
Ethics

Does the question refer to inappropriate behaviour?




                                                      12
A student creates a survey that personal health 
questions.

What issues might arise from questions that are 
personal in nature?




                                                   13
Privacy

Will the responses be kept confidential? 

Can the person refuse to answer certain 
questions?

How will this affect your survey?




                                            14
Do you like eating turkey or ham for 
Christmas dinner?




                                        15
Cultural Sensitivity



Is it possible that you might offend people through 
from cultural groups when asking the questions?




                                                       16
A group studying climate change asks 
students if they think there is global 
warming.

They conduct the survey on the coldest day 
of the year.




                                              17
Survey timing



Is the timing of the survey appropriate, does the 
timing influence the results.




                                                     18
Which of the following might be an issue in this scenario?

bias

the use of language

cost

ethics

cultural sensitivity

timing 




                                                             19
20
Which of the following might be an issue in this scenario?

bias

the use of language

cost

ethics

cultural sensitivity

timing 




                                                             21
22
Which of the following might be an issue in this scenario?

bias

the use of language

cost

ethics

cultural sensitivity

timing 




                                                             23
24
Which of the following might be an issue in this scenario?

bias

the use of language

cost

ethics

cultural sensitivity

timing 




                                                             25
26
Which of the following might be an issue in this scenario?

bias

the use of language

cost

ethics

cultural sensitivity

timing 




                                                             27
28
Which of the following might be an issue in this scenario?

bias

the use of language

cost

ethics

cultural sensitivity

timing 




                                                             29
30

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