1030 track2 kloss
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1. The document discusses the author's experiences failing with Google Analytics and learning from those failures, including issues with sample data, event tracking, and export options. 2. The author recommends resources for learning Google Analytics, including blogs, podcasts, GitHub, and Slack channels. 3. Tips for working with analytics include finding small insights, being skeptical of tools, and recognizing failure as an important part of the learning process.
1030 track2 kloss
- 1. I’m Failing as Fast As I Can Israel Kloss Archetype @risraelkloss
- 2. I’m Just A Gold Miner I think I know where the gold is. It costs me dearly. Follow along for some spectacular failures!
- 3. The 4 Stages of Google Analytics Failures First digging in… Then this… And then I sleep on it and reason kicks in and I wake up... Then I think that I struck gold and I report it immediately to the VP…
- 4. My Stories Of Gold-Hunting Shame and Failure
- 5. Failure to Notice Sampled Data
- 7. Miner’s Feelings Matter: How I feel
- 8. Spectacular Users Flow Failures
- 9. Spectacular Users Flow Failures
- 10. How I Feel At This Point
- 11. In Hindsight… What I Should Have Done
- 12. A Quick Intro (Rant) about the Twin Elephants in the “room” (not set) and (not provided)
- 13. (not set) and (not provided) A Famous Housewife Explains
- 14. (not set) and (not provided) Cont’d
- 15. (not set) and (not provided) Cont’d • (not set) • for traffic that didn’t come from a keyword • (not provided) • started in 2011 • protects the keywords of logged-in visitors • is, however, made visible for paid ads (i.e. AdWords)
- 16. An Awkward Google Analytics Moment A few years back, someone… • Googled my girlfriend’s name and arrived on my blog • Behind a state military facility network domain • Read all the posts about her on my blog for more than 30 minutes • Left no comments I kinda wish I didn’t know this Google And “PII”
- 17. All Cities Have 10 Sessions?
- 18. In Review… • Google’s policies on blocking keywords 1. Annoy me 2. But might have helped me avoid some awkwardness in my life 3. Baffle me because if I pay for Adwords, keyword “privacy protections” …. *poof* gone. PII Restrictions In Review
- 19. Event Example ga('send', 'event', 'Videos', 'play', 'Fall Campaign', {nonInteraction: true }); • Visitors trigger GA event tracking by click on a video • Visitors then leave after 1 page visit (a bounce). • Noninteraction setting in event tracking set to true • This is not being recorded as a bounce. • Changed noninteraction to false... ga('send', 'event', 'Videos', 'play', 'Fall Campaign', {nonInteraction: false }); • The bounce rate became similar to all site pages Bounce Rate Mystery
- 20. Celebrate “Bounce” Rate Success! Btw… I often feel this way when I’m in Google Analytics.
- 22. Custom Events Export Fail Custom events example. ga('send', 'event', 'Videos', 'play', 'Fall Campaign’); What you can do • Add custom events • Export custom events What you cannot do • Export anything not a custom event along with those custom events. • User-scoped custom dimensions can’t be tied to visitor’s future custom dimensions once the visitor falls outside of a 30-minute session (see “The Schema Consipracy” by Simo Ahava)
- 23. How I Felt When I Learned That
- 24. Failure to Search Github First Code to achieve the following in GA: • Automatically track form submits to external domains • Automatically track link clicks to external domains • Automatically track how long pages are in the visible state • Automatically track how far down the page a user scrolls OR I could have just searched Github first! https://github.com/googleanalytics/autotrack Autotrack does it all! Thanks, GA developer platform team!
- 25. #GithubFirst I have a new hashtag #githubFirst I know it’s new because this…
- 26. So I did this… Yes, I really am simple-minded #GithubFirst
- 27. • A client subscribe to a third party web application with Radio-Shack levels of customer service and helpfulness (very, very bad) • I compiled 19 pages of UI and software design flaws • Sent it to customer support who never replied – even after multiple follow-up requests by the client • Eureka! Enter GTM (Google Tag Manager) Failure to implement GA using GTM
- 28. • They installed GTM • I configured the Custom JavaScript Variable • Overwrote their design flaws • Shhhhhh Failure to implement GA using GTM
- 29. Recommended Resources • Simo Ahava • simoahava.com • Measure Slack • http://bit.ly/AddMeasureSlack • Visit the Google Analytics Channel and many other great channels • Analytics Power Hour Podcast • www.facebook.com/analyticshour • GitHub • www.github.com
- 30. Feel free to contact me with any questions: ikloss@archetypeconsulting.com You can grab this deck by filling out the survey about this session. 1. Often, you only need to find small amounts of gold in mining and it doesn’t take much -- same thing goes for data. 2. Be skeptical about your gold pan and shovel. 3. Failing can’t steal your story. It’s often an important part. Tips