Interactive Content Formats/Platforms (Seth Lieberman)
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Seth Lieberman, CEO of SnapApp, presented on how to increase engagement and drive conversions with interactive content. Interactive content deepens relationships with users, drives repeat traffic, and increases engagement by providing reciprocal value through an exchange of information between the user and content provider. SnapApp's software eliminates developers from marketing to provide more value for marketers and audiences.
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Interactive Content Formats/Platforms (Seth Lieberman)
- 1. PRESENTED BY! #C2C14! How to Increase Engagement and Drive Conversions with Interactive Content! Presented by:! Seth Lieberman, CEO SnapApp! !
- 2. #C2C14! About SnapApp! Software That Eliminates Developers from Marketing ! More Value For ! The Marketer!More Value For ! The Audience!
- 3. #C2C14! About DDI! Talent That’s Ready for Business! • Talent Acquisition! • Leadership Development! • Succession Management!
- 4. #C2C14! Why Interactive Content- ! Reciprocal Value! Deepen! Relationships! Drive! Repeat Traffic! Increase! Engagement! Welcome! Back!! • The act of interacting with content enriches the user & content provider! • The exchange of information results in tailored experiences!
- 5. #C2C14! Internal Metrics! § 550% Increase in email open rates! § 1,724% Increase in click through rate! Eloqua Global Benchmarks! § 375% above benchmark open rate! § 720% above benchmark click through rate! The ROI of Interactive!
- 6. #C2C14! 1. Engage the Audience! CTA: Diagnosis!
- 7. #C2C14! 2. Drive Marketing Outcome! Lead Generation!
- 9. #C2C14! § Seth Lieberman! § SnapApp.com! § email: slieberman@snapapp.com! § twitter: @SethWLieberman! § phone: 617-923-0000! Conclusion!