11 step blogging guide
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The document outlines an 11 step blogging guide that provides instructions for creating effective blog posts, including how to brainstorm topics, write content in 200-400 words while selecting keywords, add relevant images and links, include calls to action and key takeaways, use formatting like bold text strategically, write meta descriptions and tag articles to make them easier to find. The goal is to generate engaging blog content on a consistent weekly basis to attract and engage readers.
11 step blogging guide
- 1. Malcolm York
- 2. 11 Step Blogging Guide
- 3. Step 1: Complete the Blogging Worksheet Relevant topics Suitable for your audience Interesting topics Brainstorm Guide Top 10 etc
- 4. Step 2: Write a Blog Article 200 – 400 words Select keywords Be concerned about content Don’t get distracted (adding links or pictures) Focus on what your audience wants
- 5. Step 3: Add an Image Now think about images Where to find them Be relevant Match file name with Alt tag Use images from Creative Commons
- 6. Step 4: Create Keyword- Rich Anchor Text Links Now add links 1 or 2 is generally enough Link to external sites Example link there are five reasons for choosing a local marketing company in Lincoln
- 7. Step 5: Add a Call to Action Every post should have a call to action End of article Ideally related to article Promote your current relevant offers
- 8. Step 6: Create Key Takeaways for Each Article Should include 1 -5 key takeaways Should stimulate comments Close with a question if possible Turn it into a lead generation machine
- 9. Step 7: Create Whitespace White space is your friend Avoid long paragraphs Most readers skim Relevant sub heads
- 10. Step 8: Bold Important and Compelling Text Helps readers skim Gives them an overview of the post Search engines place more emphasis Bolding will help your SEO
- 11. Step 9: Write a Strong Meta Description Think of a META description as a 150 word CALL TO ACTION Speak to your SEO expert
- 12. Step 10: Tag the Article Make it easy to find by tagging No more than three tags per article Think of what you would use to summarise the post
- 13. Step 11: The Two Golden Rules of Frequency Post at least once per week Never on the same day
- 14. malcolmyork.co.uk/deal 01636 302080