12 06 11 practically green presentation
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This document discusses how social media can be used to motivate sustainability actions in the workplace. It provides examples of how companies have increased employee participation in sustainability initiatives through social media by making sustainability norms more visible and fostering social influence. Specific strategies mentioned include using social media for comparison of building efficiency, collaboration on alternative transportation, and recognition of sustainable actions.
12 06 11 practically green presentation
- 1. People Change When Their Colleagues Change: Social Media Motivating Action at Work Behavior Energy & Climate Change Conference December 2011
- 2. New Unilever Australia Campaign 2 CONFIDENTIAL
- 3. New Unilever Australia Campaign 3 CONFIDENTIAL
- 4. New Unilever Australia Campaign 4 CONFIDENTIAL
- 5. Why? • Only way to achieve the growth we envision over next 10-30 years • We frankly can’t do it unless everyone is involved • Small actions, big difference theme Emma Peacock, Corporate Affairs, Australia & New Zealand 5 CONFIDENTIAL
- 6. The Impact Savings: Sustainability culture saves DuPont billions Environment: Carbon, energy, waste, health, water goals Market Performance: High sustainability firms outperform low sustainability firms in both stock market and accounting performance (HBS, 11/2011) Talent: 92% of Generation Y is more likely to work for an environmentally-friendly company. 63% of all women surveyed want their companies to become more sustainable. 6 CONFIDENTIAL
- 7. Importance of adding visibility to efforts Social norms in the workplace are powerful influencers Sustainability norms often invisible Social media can bring visibility to social norms and influence behavior…in the workplace READ Cialdini if you haven’t 7 CONFIDENTIAL
- 8. Sustainability 2.0: Over 50 global companies are using social media to promote sustainability engagement 76% of sustainability professionals believe investment in sustainability-themed social media will help gain market share or increase the size of the overall market Companies increased internal recognition of sustainability goals by 10-15% through use of social media and had increased compliance with strategies SB Insights Report, 2011 8 SBCONFIDENTIAL
- 9. Sustainability themed social media looks like? Social comparison tools Building Dashboard Network Social collaboration tools Zimride Social recognition platform Practically Green 9 CONFIDENTIAL
- 10. Building Dashboard Network/Oberlin 10 CONFIDENTIAL
- 11. Zimride/Harvard 11 CONFIDENTIAL
- 12. Practically Green/Seventh Generation 12 CONFIDENTIAL