12 Pitfalls to Avoid When Going Mobile
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The document outlines 12 pitfalls to consider when going mobile, emphasizing the importance of understanding your audience and the context of use. It discusses the choice between developing an app versus a mobile site, highlighting their respective advantages and disadvantages, including audience reach, interactivity, and maintenance costs. Additionally, it stresses the need to measure effectiveness and promote mobile content, especially through location-based social networks.
12 Pitfalls to Avoid When Going Mobile
- 1. 12 pitfalls to avoid when going mobile
- 13. Some phones are smart
- 14. Smart phones can... • Take photos and video • Identify your location • Vibrate • Tell if they’re facing up or being shaken • Store data
- 15. Another question for you
- 16. Context is king
- 18. Mind your URLs
- 19. Don’t forget to measure
- 20. Where are your calls to action?
- 22. Do you really need an app?
- 23. App Mobile Site • Small, niche audience • Broad audience • Interactivity • Content delivery • Exploits smartphone’s features • May not exploit features • Less control over distribution • You own the distribution channel • Higher initial costs • Lower initial costs • More ongoing maintenance • Less ongoing maintenance
- 24. Beware of platform limitations
- 29. Don’t forget location-based social networks
- 33. darren@capulet.com @dbarefoot Photos courtesy of the Library of Congress