Drupal Commerce
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This document discusses Drupal Commerce, an e-commerce platform built on Drupal. It highlights key features like flexible merchandising, community engagement features, integrated commerce functionality, and its benefits for free. The vision is for Drupal Commerce to become the #1 open source e-commerce platform by fostering adoption through targeted distributions and support services for merchants and developers.
Drupal Commerce
- 1. Drupal CommerceBy: Ryan SzramaJune 7th, 20101
- 2. E-commerce best practicesDrupal Commerce2
- 3. Customer rating & feedback3
- 4. Compound products4Source : dell.com
- 5. Related products5Source : eu.levi.com
- 7. No shopping cart / quick checkout7
- 8. Mobile storefront8Mobile WebsiteMobile Application
- 9. Presence on product aggregators9
- 10. Selling on social networks10
- 11. Faceted search11
- 12. Features fall into 4 main categories12CommerceMerchandizing / CatalogCombined products
- 13. Set of related products : outfits
- 14. Selling on social networks
- 15. Mobile presence
- 16. Faceted search
- 18. Upselling integrated in checkout process
- 19. No shopping cart / 1 clickAudienceCommunity / ClientClient ratings & Feedbacks
- 20. Whish lists
- 21. Facebook Connect : i can see what my friends say about the product
- 23. Presence on traffic hubs
- 24. Mobile presence
- 25. ScalabilityE-commerce best practicesDrupal Commerce13
- 26. What we’ve figured out…E-commerce is a all about Content, Product and User Management (merchandizing, community, audience) …… with a powerful e-commerce solution on top (fulfillment, payment, shipping, etc.) 14DrupalDrupalCommerce
- 27. Drupal + Drupal CommerceDrupalDrupal CommerceDrupal 7 successor to Ubercart, which currently powering over 18,000 e-commerce sites
- 28. Acts as a “Commerce core”, tightly integrated with Drupal’s core and the major contributed modules
- 29. Benefits from Drupal 7’s entity / fields architecture
- 30. Widely adopted Content Management Framework
- 31. 600k+ websites
- 34. Large community of developers“Drupal 7 will give birth to a new way of developing contributed modules.” -Dries Buytaert15
- 35. Drupal e-commerce solutions16CommerceMerchandizing / CatalogAudienceCommunity / Client
- 36. Merchandising in Drupal (1/2)17Flexible layoutA product is not represented by a single page, it may be displayed anywhere: product page, recommendation blocks, collections, e-mails, etc.Social network integrationModules already provide seamless integration with social networks. Integrate your store with your Facebook fan page without any code.Faceted searchDrupal Commerce is targeting the well established Apache Solr faceted search engine. Holy grail: New Egg out-of-the-box.MobileDrupal’s framework allows for xHTML mobile specific templates and themes. Many mobile websites are already powered by Drupal.
- 37. Merchandising in Drupal (2/2)18StagingCommon publishing and editing actions maybe previewed then deployedwith no developer involved. Export site configurations as reusable Features.PromotionsDrupal Commerce ships with flexiblepricing rules, allowing for varying pricing policies and displays: discounts, bundles, sales tax, etc. Cross-sell / upsellDrupal Commerce supports manual upsell solutions and automated “more like this” features using Apache Solr or custom algorithms.ThemingDrupal sites’ look & feel are managed by themes. Companies like Top Notch Themes provide affordable e-commerce themes that are easily customized.
- 38. Community engagement with Drupal19Social featuresDrupal is the best platform for community engagement. Without any code, you can enable ratings, wish lists, comments /review, FAQs, web forms, etc.Facebook ConnectFacebook Connect module already runs many Facebook Connected websites, and Facebook Social Plugin integration appeared almost immediately.UsersDrupal ships with advanced user management for sign up, password retrieval, profile customization, and user roles / permissions.Newsletters / RSSDrupal makes it easy to stage and send newsletters to your subscribers (“Simplenews” module or third party integration). Baked in RSS support.CRMIntegrate with popular CRM tools like Salesforce, CiviCRM, SugarCRM.
- 39. Commerce features20FlexibilityDrupal Commerce benefits from Drupal’s flexibility. We support any checkout routine, from single click purchasing, to any number of steps in checkout. Build your site to meet your business needs. Talks to package delivery companiesReal-time shipping quotes sourced from mostshipping services (FedEX, UPS, USPS, etc.).Accepts many forms of paymentDiverse payment methods supported: credit cards, checks, direct debit, wire transfer. All major card payments are supported.Integrates with your bank systemDeveloper community has already contributed dozens of modules to integrate with many banking systems worldwide.
- 40. Commerce features21FulfillmentCustomizable automated order workflow in Drupal Commerce accommodates your existing fulfillment process / integrate with external services.SecurityUp to 40 developers belong to the Drupal Security team, ensuring that Drupal vulnerabilities are dealt with according to industry best practices.
- 41. Drupal Commerce Features for “Free”22MerchandisingAudienceCross sell and upsell. “More like this” recommendationsSEO friendly.Flexible layouts. Display products anywhere.Performance. Drupal scalabilityPowerful theming. Drupal powered.CommerceDirectly sell from your fan pageCommunityFlexibility. From one click purchase to n-stage checkout.Advanced social framework.Faceted search. Optimal integration with Apache SolrEasy integration with social networks.Security. Benefits from 40+ developers Drupal Security team.Mobile themes.Advanced user management.Easy staging and preview.Powerful newsletter module.Integration with popular CRM solutions.Flexible pricing rules.
- 42. Our vision for e-commerce on DrupalMake Drupal the #1 open source e-commerce platform in the world.Large e-commerce sites are more conduit than container, so data will be easy to move into and out of the Commerce systems.Foster adoption through targeted distributions of Drupal Commerce, including our own distribution targeting enterprise e-commerce.Merchants and developers supported with services like Checkout Monitoring, training, and development partnerships.23
- 43. Keeping up with Drupal CommerceCommunity site: http://www.drupalcommerce.orgIssue tracker: http://drupal.org/project/commerceDemo site: http://bit.ly/dc-demoGoogle Summer of Code: affiliate and usability projectsDrupalCamp Colorado 2010, June 26-27:http://drupalcampcolorado.orgDrupalCon Copenhagen 2010, August 23-27:http://cph2010.drupal.org/24