12 tips to prevent emails from going to spam folder
- 1. 12 Tips to prevent emails from going to spam folder
- 2. ESPs and ISPs work hard to keep spam emails falling into the primary folder of your mailbox. 12 Tips to prevent emails from going to spam folder
- 3. Unless the incoming email passes a certain number of tests, it will be pushed into the spam folder. 12 Tips to prevent emails from going to spam folder
- 4. Unfortunately, sometimes genuine marketing emails unwittingly get labelled as spam. 12 Tips to prevent emails from going to spam folder
- 5. Here are 12 tips that will help your marketing emails steer clear off the spam filter. 12 Tips to prevent emails from going to spam folder
- 6. #1 Avoid spam traps 12 Tips to prevent emails from going to spam folder
- 7. #1 Avoid spam traps 12 Tips to prevent emails from going to spam folder Always build your mailing list organically. Purchased or rented lists are risky because they may be contaminated by spam trap addresses.
- 8. #2 Clean your mailing lists 12 Tips to prevent emails from going to spam folder
- 9. #2 Clean your mailing lists 12 Tips to prevent emails from going to spam folder Scrub your email lists regularly to remove bad addresses. Set up real-time email verification wherever you collect email addresses from.
- 10. #3 Go for authentication 12 Tips to prevent emails from going to spam folder
- 11. #3 Go for authentication 12 Tips to prevent emails from going to spam folder Use email authentications like DKIM and SPF. They give your emails a stronger image that email filters like and trust.
- 12. #4 Use proper sender names 12 Tips to prevent emails from going to spam folder
- 13. #4 Use proper sender names 12 Tips to prevent emails from going to spam folder Familiar and appropriate sender names make your emails look reliable. Once set, don’t change your sender names without reason.
- 14. #5 Personalize the subject line 12 Tips to prevent emails from going to spam folder
- 15. #5 Personalize the subject line 12 Tips to prevent emails from going to spam folder Spam emails often don’t know the names of the recipients. That’s why subject lines with names look personalized and genuine.
- 16. #6 Have your readers whitelist you 12 Tips to prevent emails from going to spam folder
- 17. #6 Have your readers whitelist you 12 Tips to prevent emails from going to spam folder Request your subscribers to add your to their address book. Emails from whitelisted addresses almost never land in spam folders.
- 18. #7 Don’t use spammy words 12 Tips to prevent emails from going to spam folder
- 19. #7 Don’t use spammy words 12 Tips to prevent emails from going to spam folder Words like “Miracle”, “Fast Cash”, “Earn $$$” are red flags. Don’t use words and phrases that make spam filters suspect you.
- 20. #8 Avoid unusual graphics or fonts 12 Tips to prevent emails from going to spam folder
- 21. #8 Avoid unusual graphics or fonts 12 Tips to prevent emails from going to spam folder Awkward graphics or highly unusual fonts make your emails look risky. Make your emails designs beautiful but not gaudy or strange.
- 22. #9 Say not to embedded forms or attachments 12 Tips to prevent emails from going to spam folder
- 23. #9 Say not to embedded forms or attachments 12 Tips to prevent emails from going to spam folder Instead use links to the documents, because attachments can be malicious. Also, don’t load the email with too many links.
- 24. #10 Respect subscriber requests 12 Tips to prevent emails from going to spam folder
- 25. #10 Respect subscriber requests 12 Tips to prevent emails from going to spam folder If the subscriber wants to unsubscribe from your list, honor their request. Also, provide a clear Unsubscribe link in every email.
- 26. #11 Maintain a good reputation 12 Tips to prevent emails from going to spam folder
- 27. #11 Maintain a good reputation 12 Tips to prevent emails from going to spam folder Keep your IP and sender domain in great shape by maintaining a good sender reputation. Evaluate everything carefully.
- 28. #12 Follow best practices and stay updated 12 Tips to prevent emails from going to spam folder
- 29. #12 Follow best practices and stay updated 12 Tips to prevent emails from going to spam folder Abide by regulations.. Work with trusted partners. And you’ll never have to worry about being incorrectly labeled a spammer!
- 30. #12 Follow best practices and stay updated 12 Tips to prevent emails from going to spam folder Abide by regulations.. Work with trusted partners. And you’ll never have to worry about being incorrectly labeled a spammer!
- 31. Thank you! 12 Tips to prevent emails from going to spam folder